New Delhi/Gurugram, 22 February 2019: In the run-up to MWC 2019, CMR, a leading
technology market research and advisory firm, has today released the “CMR 4Ps of Mobile
Handset Industry Report 2019” focusing on the hyper-competitive mobile handset industry
ecosystem in India. The report, powered by OPPO, the innovation powerhouse, throws insight
on the 5G-enabled future, among other emerging technology themes for smartphone industry.
According to Prabhu Ram, Head – Industry Intelligence Group (IIG), CMR, “Over the coming
months, many smartphone brands would be looking to showing-off their prototype, or 5G-ready
devices. The initial 5G-enabled devices would be at a high price point, and in the uber-premium
segment.Smartphone brands, including OPPO and others, are likely to be the technology leaders in the 5G era.”
CMR research points to 5G-enabled smartphone shipments in India potentially surpassing 140
million by 2025, on the back of a slow and gradual uptake. 5G smartphone shipments are
expected to grow by around 250% during this period.
“At CMR, we anticipate 5G to attain scale from 2022 onwards. As on date, there are various
critical themes at play, including the impending 5G spectrum allocation later this year as well as
the necessary technical and infrastructure upgradation required for 5G,” added Prabhu.
As a bellwether for the mobile handset industry in India, the CMR 4Ps Report brings all the major
smartphone industry participants in India on one page to deliberate on major themes that would
define the industry in the years ahead. The report features bespoke intelligence and perspectives
on the changing market and technology dynamics shaping Indian smartphone industry.
“The CMR 4Ps of Mobile Handset Industry Report is one of the most holistic reports that we
have done, capturing key trends in the India mobile ecosystem, including from device
manufacturers, network equipment providers, communication service providers, OTT players,
mobile commerce players, among others. In 2019, we believe the predominant theme will be of
true, radical smartphone innovation,” said Thomas George, Country Manager and Senior Vice
The fourth edition of the 4Ps of Mobile Handset Industry report, includes rich perspectives from
top CEOs and CXOs in the Indian mobile handset industry. The report features CXO perspectives
from homegrown companies, such as Reliance Jio, Karbonn, Lava and Micromax Informatics;
from global handset brands, including HMD Global; Chinese majors, including OPPO, Realme,
VIVO, Xiaomi, TRANSSION, Huawei, and Motorola Mobility, among others; Telecom equipment
vendors, such as Ericsson; OTT brands, such as ErosNow and ALTBalaji; ecommerce majors,
including Amazon, BigBasket and MakeMyTrip; Technology enablers, including MediaTek,
Unisoc, and Qualcomm; as well as Ecosystem Support Providers, such as mFilterIT, IndusOS,
BlueSky Inventions and Telecom Sector Skill Council (TSSC).
About CMR 4Ps of Mobile Handset Industry Report 2019
The CMR 4Ps of Mobile Handset Industry Report is an annual publication, chronicling the
technology and market dynamics influencing the exciting Indian Mobile Handset Market, and, in
essence, is a State of the Union, covering the 4Ps – Products, Price, Place and Promotion.
For more information on the 4Ps report, please reach out to Prabhu Ram, Head – Industry
Intelligence Group (IIG), CMR at firstname.lastname@example.org.