Analyzing SAP’s $8 Billion Acquisition of Qualtrics

6 days ago
Prabhu Ram, Head - Industry Intelligence Group

SAP is acquiring Qualtrics for US$8 Billion in cash, pre-empting a planned IPO by Qualtrics this week. For SAP, the Qualtrics deal sits right at the core of its service business, helping it expand its service offerings. For Qualtrics, the acquisition is a monumental acknowledgment of their strategy to define…

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