Saikat has over 12 years experience in the field of market research and consulting. An MBA from IISWBM Kolkata, he also holds an international qualification in market research from University of Georgia, USA.
Prior to joining CMR, Saikat had spent around nine years with Nielsen India in diverse roles across geographic locations. He also acquired client side experience, when he had set up the Research, Analysis and Reporting unit of a major business group having interests in Mining, Metal Recycling and Education.
Saikat has conducted studies in areas such as Market Feasibility, Competitive Intelligence, Stakeholder Satisfaction, Brand Equity, Usage and Attitude and Policy Research across diverse domains. He has rich experience of handling clients across Government / Public Sector, Development as well as Private Sector organizations. In his current capacity Saikat is responsible for managing the research function at CMR.