4Ps of Mobile Handset Industry Report 2019


SKU: CMR-FR-014 Category:


The CMR 4Ps of Mobile Handset Industry Report has, over the last four years, become a much sought-after handbook for a variety of ecosystem stakeholders, including telecom industry leaders, policymakers, entrepreneurs, marketers and others in India.

As a bellwether for the mobile handset industry in India, the CMR 4Ps of Mobile Handset Industry Report 2019 brings all the major smartphone industry participants in India on one page, to deliberate on major themes that would define the industry in the years ahead. The report features bespoke intelligence and perspectives on the changing market and technology dynamics shaping Indian smartphone industry.

The fourth edition of the 4Ps of Mobile Handset Industry Report is powered by OPPO, the smartphone innovation powerhouse.

The 4Ps report includes rich perspectives from senior policymakers, as well as from top CEOs and CXOs in the Indian mobile ecosystem. The report features CXO perspectives from smartphone manufacturers, such as Foxconn; homegrown mobile handset companies, such as Reliance Jio Infocomm, Karbonn, Lava and Micromax Informatics, among others; from global handset brands, including HMD Global; Chinese majors, including Oppo, Vivo, Xiaomi, Transsion, Huawei, and Motorola Mobility; from OTT brands, such as HOOQ, ErosNow; from OS companies, such as KaiOS and IndusOS;  from ecommerce players, including Amazon and BigBasketfrom Technology enablers, MediaTek, Unisoc, and Qualcomm, as well as from skill enablers, including Telecom Sector Skill Council (TSSC).

The report includes:

  • CXO Perspectives
  • An in-depth review of the state of the India mobile handset market in 2018
  • Technology and Market Guidance for 2019 and beyond
  • Consumer Insights
  • State of OTT Play
  • The major 4P trends defining 2019 and beyond


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