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Aspirational Bharat and Smartphone Usage: Lockdown to Unlock

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The CMR Mobile Industry Consumer Insights (MICI) Survey, conducted by CyberMedia Research (CMR) in association with TECNO Mobile, has for the first time provided a comprehensive understanding of changing consumer behavior and smartphone usage patterns in Aspirational Bharat. The CMR MICI survey revealed that consumers of Aspirational Bharat saw a 120% spike in smartphone usage for productivity compared to pre-COVID levels.

The CMR Mobile Industry Consumer Insights (MICI) Survey, covered 1052 respondents, across ten cities of India, namely New Delhi, Mumbai, Kolkata, Bengaluru, Ludhiana, Lucknow, Surat, Indore, Guwahati and Sonipat covering the age groups of 20 to 35, and socio-economic levels of SEC B & SEC C. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 3% of what they would be if the entire population had been surveyed.

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