In 1990, Karishma Computers entered into IT business/IT products domain. Albeit, the business was in slow pace initially, but it gradually developed well. The company hit a turnover of INR 52 crore for the year 2016.
Despite insurmountable challenges in the form of rise in online sales, the company is optimistic about going ahead and leave a mark for itself.
A chit-chat with Kamal Kapoor, Managing Director, Karishma Computers Private .
Tell us something about your journey…
We started our journey way back in 1986 with manufacturing and distribution of office product/office stationary, which includes office files, folders, etc. Later in 1990, we entered into IT business/IT products.
How has the market evolved since your inception?
In the beginning, IT business was very slow and quantity was less, but margin was good. Very few people were there in the IT domain, but gradually the scenario changed. Now, it is number game with shrinking margins .Of course, the market has evolved and has a very good growth, but now it is a fight to sustain.
What are some of the parameters which you look forward to before partnering with any vendor and to continue the same partnership?
For a long run partnership, we look forward to better brand name and brand pull, besides margins, product line, etc.
What are the key focus areas for 2017?
In the year 2017, we plan to capture more system Integrators, corporates for expansion of our business. As well as we have plans to cover entire NCR as our business area.
How much growth are you targeting for 2017? Which would be the growth drivers?
In 2017, the idea is to target over INR 52 crore, the same which we achieved in 2016.
Are there any plans to expand your product portfolio? How?
As per opportunity, we may go for new products and new vendors also.
What type of challenges are you facing currently?
The challenges are online sales at comparatively low cost. Payment collection from clients and dealers, zeroing in on genuine partner and dealers, backend payments from vendor, are also some of the grey areas.
Tell us something about your expansion plans…
We have plans to cover more geographical areas in Delhi & NCR, to associate with more corporates, but after we get a clarity on GST introduction.
Do you have tie-ups with e-commerce players for selling your products online? How do you see the gradual shift from offline to online space?
We have tied up with Snapdeal, Flipkarts etc. However, the belief is online is not a fruitful business for us as only big players may sustain.
Where do you see yourself five years down the line?
We expect to clock a growth of 70% after five year with our massive reach