Analyzing SAP’s $8 Billion Acquisition of Qualtrics
SAP is acquiring Qualtrics for US$8 Billion in cash, pre-empting a planned IPO by Qualtrics this week. For SAP, the Qualtrics deal sits right at the core of its service …
Digital Marketing: The Key for Excellence in CX
Digital marketing is the new area of interest for organizations looking to drive a successful customer experience agenda. At CMR, our recent interactions with a majority of CMOs and marketing …
Personalization: Key Imperative for CX
Personalization is based on customer data and usage patterns. Till a few years ago, personalization was done in a reactive manner where organizations studied the insights from customer research and …
Superior CX = Higher Online Sales
Smartphone penetration in India has grown manifold over the past decade, standing at a strong 30% in 2018. To tap into this lucrative business opportunity and boost market presence, handset …
CX will shape the future of Public Sector Banks
Public sector unit (PSU) banks have been under immense pressure in the recent past to stay afloat. Overall, the size of their customer base has grown in the past few …