Amidst the raging pandemic, there have been seismic shifts in consumer behaviour and how consumers interact with their brand. Over the course of the past year, brand trust quotient has gained more prominence than ever before.
The CMR Alpha Brands 2021: Most Trusted Brands Amidst The Pandemic report is based on a comprehensive digital survey covering 2164 respondents across top seven cities of India, namely New Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Bangalore and Ahmedabad. The Alpha Brands 2021 delved into the connections that consumers have with brands across different industry verticals, including online grocery, food delivery, eCommerce, digital payments, online Pharmacy, and OTT, among others.
The Alpha Brands have been arrived at on the basis of their performance across four major components, including brand’s users, key decision makers, user satisfaction, and net promoter score (NPS). The overall brand quotient was arrived at, on the basis of consumer satisfaction and brand advocacy.