Analyzing Hike’s new multi-app strategy
Earlier this month, Hike announced unbundling its content and services into new applications. While Hike would continue to be a messaging app, the other services, including video, news and associated …
What the New E-commerce Regulations imply for the Indian Smartphone Market?
On December 26, 2018, the Government of India released a series of new guidelines for ecommerce companies through a press note. The new rules will be effective February 1, 2019. …
Smartphones: Year-end Review and Outlook
2018 was an interesting year for smartphones in the India market, with a series of steady and even impressive, smartphones from all major brands, Chinese as well as Global. Across …
What OPPO’s new R&D Hub means for India
On December 15, 2018, OPPO, a leading smartphone brand, announced their first ever R&D Center in Hyderabad, India. For OPPO, the R&D Center is the fourth globally, and their largest …
In Conversation with Amit Relan, mFilterIt on Digital Ad Fraud
mFilterIt is a Fraud Detection & Prevention startup providing neutral, platform agnostic fraud detection solutions for brand and performance marketing. Amit Relan, co-founder & director, mFilterIt sat down with Prabhu …
Will ASUS win India with its new smartphones?
On December 11, 2018, Asus debuted its latest two offerings, Asus Zenfone Max Pro M2 and Asus Zenfone Max M2 in India at a starting Price of Rs. 12,999 and …
Qualcomm’s Snapdragon 855: The SoC Powering the 2019 Premium Android Flagships
During the second day of the Snapdragon Technology Summit 2018, Qualcomm introduced the newest generation in the 8 Mobile Platform Series, the Snapdragon 855 Mobile Platform: the world’s first commercial …
Analyzing SAP’s $8 Billion Acquisition of Qualtrics
SAP is acquiring Qualtrics for US$8 Billion in cash, pre-empting a planned IPO by Qualtrics this week. For SAP, the Qualtrics deal sits right at the core of its service …
On the Verge of 5G, with Helena Norrman, Ericsson
On Day 2 of the India Mobile Congress (IMC) 2018, Ericsson invited Prabhu Ram, Head-Industry Intelligence Group, CMR, for an interaction with Helena Norrman, Senior Vice President, Chief Marketing and …
OnePlus 6T: Iterative, yet better
The new OnePlus 6T delivers meaningful and significant specs updates – an in-display fingerprint sensor, larger screen with smaller notch, bigger battery with improved camera experience, improving upon the OnePlus …