Analyzing SAP’s $8 Billion Acquisition of Qualtrics
SAP is acquiring Qualtrics for US$8 Billion in cash, pre-empting a planned IPO by Qualtrics this week. For SAP, the Qualtrics deal sits right at the core of its service …
Digital Marketing: The Key for Excellence in CX
Digital marketing is the new area of interest for organizations looking to drive a successful customer experience agenda. At CMR, our recent interactions with a majority of CMOs and marketing …
On the Verge of 5G, with Helena Norrman, Ericsson
On Day 2 of the India Mobile Congress (IMC) 2018, Ericsson invited Prabhu Ram, Head-Industry Intelligence Group, CMR, for an interaction with Helena Norrman, Senior Vice President, Chief Marketing and …
OnePlus 6T: Iterative, yet better
The new OnePlus 6T delivers meaningful and significant specs updates – an in-display fingerprint sensor, larger screen with smaller notch, bigger battery with improved camera experience, improving upon the OnePlus …
Personalization: Key Imperative for CX
Personalization is based on customer data and usage patterns. Till a few years ago, personalization was done in a reactive manner where organizations studied the insights from customer research and …
