Analyzing Hike’s new multi-app strategy
Earlier this month, Hike announced unbundling its content and services into new applications. While Hike would continue to be a messaging app, the other services, including video, news and associated …
What the New E-commerce Regulations imply for the Indian Smartphone Market?
On December 26, 2018, the Government of India released a series of new guidelines for ecommerce companies through a press note. The new rules will be effective February 1, 2019. …
Smartphones: Year-end Review and Outlook
2018 was an interesting year for smartphones in the India market, with a series of steady and even impressive, smartphones from all major brands, Chinese as well as Global. Across …
What OPPO’s new R&D Hub means for India
On December 15, 2018, OPPO, a leading smartphone brand, announced their first ever R&D Center in Hyderabad, India. For OPPO, the R&D Center is the fourth globally, and their largest …
In Conversation with Amit Relan, mFilterIt on Digital Ad Fraud
mFilterIt is a Fraud Detection & Prevention startup providing neutral, platform agnostic fraud detection solutions for brand and performance marketing. Amit Relan, co-founder & director, mFilterIt sat down with Prabhu …
