By Swaminathan Balasubramanian
Tirupur based Supreme Mobiles is a leading multi-brand retail chain that deals in mobile phones and Connections, Accessories, Recharges and Internet Data cards. The company has 45 Stores in 16 towns of Tamil Nadu. Supreme Mobiles is planning to expand across Tamil Nadu with 50 more stores at the end of 2020.
The average size of a store would be 1500 Sq Ft. though the company also has stores starting from 500Sq Ft to 50 Thousand Sq Ft. depending on the geography.
S.A. Radhakrishnan, Founder of the company says, “Our first store in 2000 was born out of the idea of amalgamating the look, touch, and feel of mobile outlets with the choice, convenience, and elegance that modern retail provides. We are energized by the tremendous opportunity ahead of us to serve customers. We are committed to ensuring 100% Purchase Protection for customers by offering genuine products, secure payments and easy returns for items shopped on Supreme Mobiles.”
Speaking on the ambience of the store, he said, “We provide an awesome store ambience that makes the customers feel good and we also give live demos where customers can themselves experience new technologies and newly launched mobiles. Alongside, giving a competitive price, sometimes much lower than online prices too, makes our customers come back to us. Excellent after-sales service and technical support that we provide makes the customers much happier and makes us stand out of the crowd.”, he said.
Speaking on the challenges he faces as a mobile retailer, where the customers are well-informed of the product they are going to buy, he says that the job of a retailer is simplified these days, thanks to the wide level of awareness towards the customer. “Here comes the role of a store-level executive. Explaining the feature is the most important aspect. Even though 70% of the walk-in comes after deciding what to buy, the store executive can compare the products, give insights on the competing products and after-sales performance of the product which an online portal cannot do”, he said.
A workforce of over 900 knowledgeable, technically skilled and committed professionals sets apart Supreme Mobiles from other retail chains by ensuring each customer who walks into a showroom is received with a warm welcome and attended with the highest levels of integrity, professionalism care and service.
Supreme mobile is expanding big time in 2020. With the leading player in the Western-Tamil Nadu region, the retailer is expanding in Southern Parts of Tamil Nadu and in Chennai. As far as the expansion plans, the company is planning to unveil 50 new stores this year.
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