Analyzing Hike’s new multi-app strategy
Earlier this month, Hike announced unbundling its content and services into new applications. While Hike would continue to be a messaging app, the other services, including video, news and associated …
What the New E-commerce Regulations imply for the Indian Smartphone Market?
On December 26, 2018, the Government of India released a series of new guidelines for ecommerce companies through a press note. The new rules will be effective February 1, 2019. …
Smartphones: Year-end Review and Outlook
2018 was an interesting year for smartphones in the India market, with a series of steady and even impressive, smartphones from all major brands, Chinese as well as Global. Across …
What OPPO’s new R&D Hub means for India
On December 15, 2018, OPPO, a leading smartphone brand, announced their first ever R&D Center in Hyderabad, India. For OPPO, the R&D Center is the fourth globally, and their largest …
Meizu’s return to the India Smartphone Market
On 5th December 2018, the Alibaba-backed Meizu re-entered the competitive India Smartphone Market almost after 5-6 months. The company is back with its new three smartphones, first of the three …
Will ASUS win India with its new smartphones?
On December 11, 2018, Asus debuted its latest two offerings, Asus Zenfone Max Pro M2 and Asus Zenfone Max M2 in India at a starting Price of Rs. 12,999 and …
How VMware is Re-Shaping the End-User Computing Experience
At the recently concluded VMware vForum in Mumbai, David Wakeman, Senior Director-End User Computing, APJ-VMware tells Anil Chopra, VP Research and Consulting, CMR about the new workplace management trends and …
Analyzing SAP’s $8 Billion Acquisition of Qualtrics
SAP is acquiring Qualtrics for US$8 Billion in cash, pre-empting a planned IPO by Qualtrics this week. For SAP, the Qualtrics deal sits right at the core of its service …
Digital Marketing: The Key for Excellence in CX
Digital marketing is the new area of interest for organizations looking to drive a successful customer experience agenda. At CMR, our recent interactions with a majority of CMOs and marketing …
On the Verge of 5G, with Helena Norrman, Ericsson
On Day 2 of the India Mobile Congress (IMC) 2018, Ericsson invited Prabhu Ram, Head-Industry Intelligence Group, CMR, for an interaction with Helena Norrman, Senior Vice President, Chief Marketing and …