Affordable Tablet maker Datawind leads the market in 1Q CY 2016



At 0.91 million units, Tablet Shipments grew sequentially at 7% in Q1

4G launches to increase sales of large screen smart connected devices, including tablets, for video content consumption, leading to market stabilization

Gurugram/New Delhi: According to CMR’s India Quarterly Tablet PC Market Review, 1Q CY 2016, 0.91 million Tablet PCs were sold (shipped) in India, recording a 7% growth over the last quarter of CY 2015.

Datawind led the market with its share at 34.2%, posting a sequential growth of 37%, followed by Samsung at 21%. Pantel (BSNL) was at the third position with 20% market share during the period.

CMR's India Tablet PC Market Leaders 1Q 2016

As per the report, while the Wi-Fi enabled devices saw a rise to around 48%, the uptake for 4G and 3G devices saw a decline.

Commenting on the tablet market, Krishna Mukherjee, Analyst at CMR, said: “A number of steps such as free Internet bundling, tie-ups with e-commerce players helped Datawind to secure the number 1 position. Mass production for its enterprise buyers and increased online presence were also some of the factors helped it to beat Samsung as the Korean player mainly focuses on more than 30k segment only, resulting in low sales.”

According to Tanvi Sharma, Analyst, CMR, “Increased demand for smartphones with larger screen sizes has resulted in a marginal growth of the tablets market. Also, consumers are demanding tablets under 5K price band and there are wafer-thin margin for vendors. Unlike smartphones, tablets are not easily up-gradable and this is their major drawback.”

Notes for Editors

  1. This release is based on the CyberMedia Research (CMR) India Quarterly Tablet PC Market Review published at the conclusion of every calendar quarter.
  2. The figures captured are of both enterprise and consumer shipments.
  3. CyberMedia Research (CMR) uses the term ‘shipments’ to describe the number of Tablets leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term ‘shipments’ is sometimes replaced or used interchangeably with “sales” in the press release, but this reflects the market size in terms of units of Tablets and not their absolute value. In the case of Tablets imported into the country it represents the number leaving the first warehouse to OEMs, distributors and retailers. CyberMedia Research does not track the number of Tablets brought on their person by individual passengers landing on Indian soil from overseas destinations or ‘grey’ market Tablets (if any).


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