AI Personalization (65%) and Predictive Analytics (58%) Fuel Indian CMOs’ Strategy for 2025, CMR Survey Reveals

AI Personalization (65%) and Predictive Analytics (58%) Fuel Indian CMOs’ Strategy for 2025, CMR Survey Reveals

Picture of Prabhu Ram, Head - Industry Intelligence Group

Prabhu Ram, Head - Industry Intelligence Group

Gurugram/New Delhi, January 23, 2025. As per new research from CyberMedia Research (CMR) titled CMR India Leadership Outlook 2025, India’s Chief Marketing Officers (CMOs) are increasingly prioritizing AI-driven personalization (65%), Customer Data Platforms (CDPs) (63%), predictive analytics (58%), and marketing automation (55%) to create personalized, omnichannel customer experiences. These strategies are key to addressing challenges such as evolving customer expectations and talent shortages.

According to Prabhu Ram, VP- Industry Research Group (IRG), CyberMedia Research (CMR),“Artificial intelligence is not merely altering the marketing landscape; it is fundamentally reshaping it. For today’s Chief Marketing Officers (CMOs), AI offers extraordinary opportunities alongside considerable challenges. While it enhances operational efficiency, tailors customer experiences, and reveals critical insights, it also demands the acquisition of new skills, careful management of diverse expectations, and strategic vision. AI is far more than a tool—it’s a game-changer. To thrive in this AI-powered environment, CMOs must cultivate a culture of ongoing learning, embrace the transformative potential of AI, and navigate its complexities to position their organizations for success in an evolving digital landscape,” added

Here are some key snippets from CMO Leadership Outlook:

  • Optimism and Priorities: 88% of CMOs are optimistic about 2025, with their top priorities being driving customer acquisition and retention (54%), optimizing marketing ROI through analytics and automation (45%), and expanding into new markets (33%).
  • Marketing Budget Focus: CMOs are set to allocate 30%-50% of their marketing budgets to digital channels, reflecting a strong shift toward digital-first strategies.
  • Emerging Focus Areas: CMOs are targeting industry-specific B2B customers (63%), high spending individuals (50%), and younger demographics like Gen Z (38%) for market expansion.
  • Challenges Ahead: The biggest challenges for CMOs include aligning marketing with evolving customer expectations (63%), addressing talent and resource gaps (57%), and navigating budget constraints (54%).

 “The role of the CMO is rapidly evolving with a greater emphasis on leveraging technology to create meaningful customer experiences. The focus on AI-driven personalization, predictive analytics, and CDPs underscores a strong commitment to understanding and engaging customers across touchpoints. By prioritizing digital channels and aligning strategies with customer needs, CMOs are positioning themselves for sustainable growth. However, overcoming challenges such as talent shortages and budget constraints will require a balanced approach combining innovation, agility, and a deep understanding of the market landscape,” added Sugandha Srivastava, Senior Analyst – Industry Consulting Group (ICG), CyberMedia Research (CMR).

About the Study:

The  CMR India Leadership Outlook 2025 is based on a comprehensive survey was conducted across India, covering >500 CxOs, including Chief Information Officers (CIOs), Chief Information Security Officers (CISOs), Chief Marketing Officers (CMOs), Chief Procurement Officers (CPOs), and Supply Chain Heads (SCHs) from various industries. It aims to provide actionable insights into their perspectives in 2025, shedding light on their challenges, priorities, and investment strategies.

With a 95% confidence level, the results have a statistical precision of ±3%.