FOR CONSUMERS, MOBILEOS IS KEY FOR THEIR OVERALL SMARTPHONE EXPERIENCE, AND IS A MAJOR PURCHASE FACTOR: CMR
OxygenOS from OnePlus emerges as the most preferred smartphone OS, beating iOS from Apple. Among current and potential smartphone users, OnePlus trumps Apple and Samsung on brand loyalty and brand stickiness. As the preferred OS, OxygenOS from OnePlus scores amongst users for the lag-free, smooth user







