CMR offers quantitative, qualitative and hybrid approaches, customized to client requirements. Our offerings include:



Business Strategy

  • Market Sizing
  • Demand Estimation
  • New Market Opportunity Analysis
  • Account Mapping
  • Customer Segmentation
  • Corporation and Brand Equity
  • Digital Transformation



Market Execution

  • Pricing Research
  • Ad evaluation
  • Concept Testing
  • Usage & Attitude Studies
  • Benchmarking studies
  • Perception studies


Service Quality Management

Service Quality Management

  • Stakeholder Satisfaction
  • Mystery Shopping
  • Feedback Analysis
  • Evaluation Studies


Technology Readiness Assessment

Technology Readiness Assessment

  • Assess Enterprise Readiness for emerging technologies like Artificial Intelligence, Blockchain, Digital Transformation, IoT, etc.
  • Gauge future tech priorities



Products Showcase

CMR releases regular tracker reports for various product categories to help client assess where they stand viz-a-vis their competitors in India and other south Asian countries like Vietnam, Bangladesh, Indonesia, etc.