India Data Cards Market Rejuvenates in CY2017, GROWS 151%: CMR
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• Reliance Retail’s JioFi devices contributed 85% market share
• Huawei contributed 7% in the overall data cards market in CY 2017 in terms of unit shipments.
• LTE/4G data cards market clocked 255% annual growth.
Gurugram/New Delhi, March 8, 2018: The Indian Data cards (USB & MiFi) market witnessed aggressive 151% growth in CY 2017 when compared to last year, according to CMR’s India Data Cards Monthly Market Review for December 2017.
“Telecom service providers have been under extreme pressure after the entry of the Reliance Jio Infocomm. On the back of its continuous launch of affordable internet plans along with its MiFi devices at exceptionally competitive prices, Jio grew aggressively during the festive season in the second half of CY2017. The service provider market underwent consolidation, and witnessed exit of Uninor and Tata Indicom in CY2017,” observed Shipra Sinha, Lead Analyst, CyberMedia Research.
“Home Router market witnessed downfall post launch of JioFi devices. Capitalizing on the limited coverage of WiFi routers and their continuous requirement of power, MiFi devices with their inbuilt battery alongwith portability feature captured the space,” added Shipra Sinha.
In terms of technology, 4G/LTE data cards made 99% contribution with impressive 255% sequential growth in CY2017.
Reliance Retail continued to maintain its number one position in the overall data cards market. Its JioFi devices captured 85% market share in CY2017 as against 38% in CY2016. In terms of unit shipments, it recorded a five-fold sequential growth in CY2017. Huawei was at number two spot, with a 7% market share and 29% sequential decline in CY2017. Data card shipments from other vendors, including iBall, Intex, and Micromax registered continuous decline. As a result, they gradually moved out of market by the end of CY2017. Reliance Retail’s fast moving JioFi models captured the top five spots.
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CyberMedia Research conducts the Budget Smartphones Channel Audit to capture the perspectives, preferences, challenges and dislikes of retailers around ‘value for money’ (INR <10,000) smartphone brands, capturing a compelling picture of smartphone brands in the market.
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