India A4 Printer market grows 16% QoQ in 3Q CY 2014, recording 8.6 lakh unit shipments

Ink Multifunction Printers register 33% sequential growth after 3 consecutive declining quarters, signalling a turnaround in consumer and SOHO sentiments

HP maintained its market supremacy for 3Q CY 2014

New Delhi / Gurgaon / Bangalore: The India A4 Printer market witnessed 16% sequential growth in 3Q (July-Sept) 2014, registering around 8.6 lakh unit shipments. This was revealed in CMR’s India Monthly A4 Printer Market Review, 3Q CY 2014, November 2014 release.

CMR India A4 Printer Market 3Q CY 2014_Figure1

Within the India A4 Printer market, the inkjet printer segment grew sequentially by 26% in terms of unit shipments during 3Q CY 2014 over 2Q CY 2014. The inkjet multifunction printer category was the leading growth catalyst, which witnessed 33% growth in 3Q CY 2014 when compared to the previous quarter.

“In 3Q CY 2014, the India A4 printer market witnessed increased traction in multifunction printer shipments. This category registered sequential growth of 24% in 3Q CY 2014, largely due to higher shipments of inkjet multifunction printers by leading vendors”, said Narinder Kumar, Analyst, Infotech and Channels Research Practices, CyberMedia Research.

With growing acceptance in the SOHO, Home and SMB segments, this category is likely to be one of the critical drivers of India A4 Printer market growth in the future”, Narinder added.

Vendor Performance

CMR India A4 Printer Market 3Q CY 2014_Figure2

HP led the India A4 printer market with a 48% share in terms of unit shipments in 3Q CY 2014. Epson, with an impressive 32% sequential growth in 3Q CY 2014 was neck-to-neck with Canon.

In the ‘other’ vendors category, Ricoh and Brother witnessed improved shipments in 3Q CY 2014 as compared to the previous quarter. Specifically, in the A4 Laser Printer category, Ricoh is catching up with Samsung, where the latter currently enjoys number three spot by shipments in the India A4 Laser Printer market.

HP printer models ‘Deskjet 1510’, ‘Laserjet 1020 plus’ and ‘Laserjet M1005’ captured top three spots in the rally of fast moving models in 3Q CY 2014. In the list of ‘Top 10’ fast moving models, HP stole the show by capturing as many as six (6) spots.

The Road Ahead

“Post the formation of a new government in 2014 with a clear majority, the macro-economic signals for the Indian economy have remained strong. This had a trickle-down effect on consumer sentiments along with price stability in the market. Improved spending from the government and corporate segments, along with likely growth in demand from SOHO and SMB segments is expected to provide a further upward swing to the India A4 Printer market“, added Sumanta Mukherjee, Lead Analyst, InfoTech and Channels Practices, CyberMedia Research.

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