• SanDisk was the top contributor in XQD and CFE cards.
• Flash drive remained the top contributor with 64% share
• Flash cards (Micro SD, SD, CFE & XQD) shipments contributed with 36% share

Gurugram/New Delhi, June 17, 2022: According to CMR’s India Consumer Storage Flash Devices Market Review Report for Q1 CY2022 released today, the India Consumer Storage market (Micro SD, Pen Drive and SD card, XQD cards, CFE cards) shipments grew 11% QoQ in Q1 CY2022. However, on a YoY basis, the market declined marginally by 7%.

Swati Kalia, Analyst, CyberMedia Research said “A key contributor to the flash cards market has been microSD. In Q1 2022, despite some supply constraints, brands were able to maintain ample stock in January and February to ensure supply as well as meet market demand during the period.”

 Market Highlights Q1 CY2022

SanDisk continued its leadership with 62% market share. HP stood at the second spot with 6% market share.

32GB capacity segment was the top contributor with 43% market share and 32% QoQ increase in its shipments.64GB was the next preferred capacity capturing 20% market share

Future Trends

CMR anticipates the flash cards market to remain flat by the end of CY2022 largely due to decline in Micro SD cards contribution. On the other hand, flash drive market is anticipated to grow >25% YoY by the end of CY2022 on back of rising popularity of OTG drives.

“The increase in the internal memory of smartphones and with advancement in technology will significantly boost market demand for microSDs,” added Swati.

Notes for Editors

1. CyberMedia Research (CMR) is a pioneering market intelligence and consulting firm that runs a comprehensive quarterly market update on the India Consumer Storage market. CMR’s India Quarterly Consumer Storage Flash Memory Market Review covers Micro SD cards, SD cards and Flash drives sold via distributors and retail outlets. The report accounts for ‘legal’ shipments, but does not include bundled or ‘grey’ market shipments or units brought from abroad by individuals as a part of personal baggage.
2. CMR uses the term “shipments” to describe the number of consumer storage flash memory devices leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term ‘shipment’ is sometimes replaced by “sales” in the press release, but this reflects the market size in terms of units of consumer storage flash memory devices and not their absolute value. In the case of flash memory devices imported into the country, it represents the number leaving the first warehouse to OEMs, distributors and retailers.

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About CyberMedia Research and Services Ltd

A part of CyberMedia (www.cybermedia.co.in), South Asia’s largest specialty media and media services group, CyberMedia Research (CMR) has been a front runner in market research, consulting and advisory services since 1986.

CMR offers research-based insights and marketing consultancy services – market intelligence, market sizing, stakeholder satisfaction, growth opportunity identification, incubation advisory, and go-to-market services – covering the Information Technology, Telecommunications, Semiconductors, Electronics & Smart Infrastructure, Government, Energy & Utilities and Lifesciences sectors, as well as the large enterprise, SMB and consumer user segments.

CMR’s core value proposition encompasses a rich portfolio of syndicated reports and custom research capabilities across multiple industries, markets and geographies. CMR’s forthcoming studies include stakeholder satisfaction surveys, mega spender assessments and market mapping studies for these domains.

CyberMedia Research, a division of Cyber Media Research and Services Ltd., is a member of the Market Research Society of India (www.mrsi.in).