India overall Tablet shipments in April-June 2013 touch 1.15 million units; market regains momentum to clock over a million units per quarter with devices from as many as 70 vendors



Overall shipments record a growth of 107.4% YoY, but a more moderate increase of 27.2% QoQ; Samsung leads the market, with Datawind and Micromax coming in at #2 and #3, respectively

Top 5 vendors make up nearly 56% of Tablet shipments; 6 local vendors figure in Top 10 brands during the quarter

Gurgaon / New Delhi:  According to CMR’s India Quarterly Tablet PC Market Review, 2Q (April-June) 2013, August 2013 release announced today, over 1,150,000 Tablets were sold (shipped) in the quarter by as many as 70 domestic and international vendors. However, only thirteen vendors shipped in significant volumes of more than 20,000 units during the period. The overall growth in shipments of Tablets in the India market registered an 107.4 % year-on-year (2Q CY 2013 over 2Q CY 2012) growth, but a more moderate 27.2% quarter-on-quarter (2Q CY 2013 over 1Q CY 2013) increase due to seasonal factors.

Table 1 India Tablets Market 2Q CY 2013

Commenting on the results, Faisal Kawoosa, Lead Analyst, CMR Telecoms Practice stated, “For a few quarters now, we have seen over a million shipments per quarter of Tablets with only 1Q 2013 being the exception. 2Q 2013 results have again shown that 1 million units a quarter is a sustainable number, which is a healthy indicator about adoption of the Tablet form factor in India in less than three years. If this trend continues to build up, I see adoption picking up and just a few quarters from now we should see shipment of significantly higher volumes.”

Table 2 India Tablets Market 2Q CY 2013

Data Consumption, 3G Tablets and the Indian Consumer

Almost 80% of the Tablet models launched during this period were with both 3G and Wi-Fi connectivity, leading to a growth of 103% in shipments of 3G Tablets.

Commenting on the results Tarun Pathak, Analyst, CMR Telecoms Practice said, “This is the first quarter when Tablets with dual-SIM functionality arrived in the India market, thereby giving vendors an additional specification to differentiate their offerings. An important factor for increase in 3G-enabled Tablet shipments is the growing data consumption amongst telecom subscribers to access social media networks and IM accounts, play online games, keep up with corporate and personal mail or simply browse the web for information on the go.”

“It will be interesting to see if there are any significant shifts in Tablet shipments in the forthcoming quarters. With the requirement for mandatory adherence to BIS certification it will be difficult for vendors who do not get their products BIS-approved to sell in India. This may lead to some consolidation in the India Tablets market in the short- to medium-term,” Tarun concluded.

Notes for Editors

  1. CyberMedia Research (CMR) has been the pioneer market intelligence and consulting firm to run a comprehensive quarterly market update on the India Tablets market since the launch of these devices in the country in October 2010.  CMR’s India Quarterly Tablet PC Market Review compares Tablets on offer on over 70 features covering OS, processor, apps, connection capability etc. as well as price band. 
  2. CMR uses the term “shipments” to describe the number of Tablets leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term ‘shipments’ is sometimes replaced with ‘sales’ in the press release, but this reflects the market size in terms of units of Tablets and not their absolute value. In the case of Tablets imported into the country, it represents the number leaving the first warehouse to OEMs, distributors and retailers.
  3. CyberMedia Research does not track the number of Tablets brought on their person by individual passengers landing on India soil from overseas destinations. These are, therefore, not part of the CyberMedia Research numbers reported here.
  4. CMR numbers reported here do not include shipments of Tablets for distribution by the Government of India or state governments, as part of their social welfare schemes, scholarship programmes etc.
  5. CMR tracks shipments of India Tablets on a quarterly basis. Accordingly, as per convention, the market size is reported on a calendar quarter basis; in all such cases this refers to an aggregated number for the three calendar months in the quarter to which the press release refers.