– B Swaminathan

Robust cybersecurity measures ensure that systems, networks, and operations remain secure, helping to maintain business continuity. Cyber-attacks like ransomware or data breaches can cause catastrophic disruptions. Prevention ensures smooth business operations without interruptions that can erode profits and consumer trust. A breach or attack can result in huge financial costs, not only through the immediate attack but also through the long-term recovery process, including legal fees, customer compensation, loss of business, and increased insurance premiums. Bishwajit Sutradhar, Director of Cybersecurity Sales and Alliances and Srijan Nandi, Co-Founder & Technical Director of NativeDefence Tech LLP speak on why any expense on cyber security should be considered as an investment and not as an expense. Edited excerpts.

Q1. How can investing in cybersecurity help small businesses reduce long-term costs related to data breaches and cyberattacks?

Ans: Investing in cybersecurity is crucial for small businesses to minimize long-term costs and mitigate the impact of data breaches and cyberattacks. By implementing robust security measures, small businesses can prevent unauthorized access to sensitive data, reducing the likelihood of financial loss and legal liabilities. Cybersecurity measures like firewalls, encryption, regular software updates and continuous monitoring can protect against malware, phishing attacks, and other threats. 

This proactive approach helps small businesses safeguard customer information, maintain their reputation, and avoid the costly consequences of data breaches, including legal fees, customer compensation, and lost business opportunities. Moreover, investing in cybersecurity enables small businesses to quickly recover from any security incidents, minimizing downtime and ensuring business continuity. 

Q2. In what ways can a proactive cybersecurity strategy increase customer trust and potentially lead to more business opportunities for small companies?

Ans: A proactive cybersecurity strategy is essential for small businesses to build and maintain customer trust, which can directly impact their success and growth. By implementing Security Information and Event Management (SIEM) systems and establishing a Security Operations Center (SOC), small businesses can demonstrate their commitment to protecting customer data. 

These measures enable real-time monitoring and analysis of security events, allowing for swift incident response. Customers are more likely to trust companies that prioritize data security, knowing their personal information is safe. As a result, small businesses with robust cybersecurity practices may attract and retain more clients, leading to increased business opportunities and a competitive edge in the market.

Q3. How does the ROI of investing in cybersecurity compare to the potential financial impact of a cyberattack on a small business?

Ans: The return on investment (ROI) of implementing robust cybersecurity measures, such as SIEM and SOC, can be significant for small businesses. While the initial costs of setting up these systems might seem high, the potential financial losses from a successful cyberattack can be devastating. A single data breach can lead to substantial expenses, including legal fees, regulatory fines, customer compensation, and lost business due to reputational damage. By investing in cybersecurity, small businesses can avoid or mitigate these costs, ensuring business continuity and potentially saving them from financial ruin in the long run. 

Q4. Can you explain how strong cybersecurity practices might protect a small business’s reputation and provide a competitive edge in the market?

Ans: Strong cybersecurity practices are vital for small businesses to protect their reputation by safeguarding customer data and preventing security breaches. This builds trust among clients and distinguishes the business as a reliable and secure choice in the market. As a result, they can attract and retain more customers, gain a competitive advantage, and foster long-term success.

Q5. How does investing in cybersecurity help small businesses avoid costly legal and regulatory consequences of data breaches or non-compliance?

Ans: Investing in cybersecurity is crucial for small businesses to avoid legal and regulatory pitfalls associated with data breaches and non-compliance. By implementing SIEM (Security Information and Event Management) systems, small businesses can monitor and detect security incidents in real time, enabling prompt response and potentially reducing legal liabilities. Establishing a SOC (Security Operations Center) allows for centralized security management, ensuring compliance with industry regulations and data protection laws. 

This proactive approach helps small businesses avoid financial penalties, legal disputes, and damage to their reputation, which can be significant advantages in highly regulated industries.

Q6. What would you say to a small business owner who believes cybersecurity is too expensive or not relevant to their operations? How can they view it as a necessary investment for growth and stability?

Ans: Investing in cybersecurity is essential for small business owners to protect their assets and ensure long-term growth and stability. While it may seem costly initially, the financial and reputational damage from a single cyberattack can be far more devastating. Cybersecurity measures provide data protection, customer trust, and compliance with regulations, all of which are vital for business continuity. Viewing cybersecurity as a strategic investment rather than an expense can help small businesses stay competitive, mitigate risks, and create a secure foundation for future expansion.