• SATA SSDs accounted for 72% of the market, while NVMe SSDs grew 23% sequential, reaching 28% adoption.
• External SSDs shipments growth 3% QoQ in Q1 2025.

Gurugram/New Delhi, June 03, 2025. According to CyberMedia Research (CMR)’s India Consumer SSD Market Review Report for Q1 2025, the internal SSD market in India continued its upward trajectory, registering 5% QoQ and 8% YoY growth in shipments. In contrast, external SSD shipments declined by 32% YoY, reflecting shifting consumer patterns and supply chain headwinds.

According to Mukesh Sharma, Senior Analyst, Industry Intelligence Group (IIG), CyberMedia Research (CMR), “The long-term outlook for both internal and external SSDs, remains strong, Despite this robust demand, supply chain pressures are expected to cause intermittent shortages and price volatility through Q2 and Q3 2025. Nevertheless, the SSD market is poised to remain resilient, supported by ongoing digital transformation and the growing need for high-performance, reliable storage across consumer and enterprise sectors.”

SSD Flash Market Highlights Q1 2025:

Internal SSD Market:

• Crucial claimed top position capturing a 16% market share.
• SanDisk secured the second spot with 11%.
• The lesser-known brands collectively captured 52% share in Q1 2025.

External SSD Market:

• Sandisk maintained its leadership with a 56% market share
• Crucial was in second place with 15% market share.

Looking Ahead

CMR projects that consumer SSD shipments will experience steady growth, with internal SSDs expected to increase by 8% and external SSDs by around 18% by the end of CY 2025.

“The SSD market’s trajectory will be shaped by both technological advancements and strategic adaptability. As AI workloads, government-led digitization, gaming, and ongoing storage refresh cycles continue to drive demand, those aligned with evolving trends will be best positioned. The outlook remains robust, with sustained momentum expected across both consumer and enterprise segments,” added Bhaskar Negi, Analyst-Industry Intelligence Group (IIG), CyberMedia Research (CMR).

Notes for Editors

1. Cyber Media Research (CMR) is a pioneering market intelligence and consulting firm that runs a comprehensive quarterly market update on the India Consumer Storage market. CMR’s India Quarterly Consumer SSD Market Review covers Internal SSD and External SSD sold via distributors and retail outlets. The report accounts for ‘legal’ shipments but does not include bundled or ‘grey’ market shipments or units brought from abroad by individuals as a part of personal baggage.
2. CMR uses the term “shipments” to describe the number of Internal SSD devices leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term ‘shipment’ is sometimes replaced by “sales” in the press release, but this reflects the market size in terms of units of hard drive devices and not their absolute value.