If you are an entrepreneur in today’s world, you need to keep an eye on the MENA region. This is not just because of the massive tech advancements the region is going through, but also the incredible networking opportunities presented by the bustling MENA tech community.
Recent studies show that almost all networking events in the UAE have 40% and above international attendance. MENA has created a sustainable community-building mechanism around its tech industry.
With the UAE hosting some of the biggest tech expos in the world, such as GITEX and Abu Dhabi Finance Week, the area has turned into a hotspot for entrepreneurs across the globe.
Is it too Much Networking for One Region?
While the creation of this networking hotspot is indeed great news for investment seekers, there is a downside to it as well. Studies show that on average an entrepreneur has a little over a minute to create a networking opportunity at a UAE-based tech expo.
While this timeline is much greater in other MENA countries, it is UAE that serves as the capital of networking opportunities. So, now the information is dissipating. From being one centralized hub of networking, multiple splinter groups are being created. If you are planning to enter the networking world in MENA, get ready to be a part of multiple Whatsapp groups, because that’s where all the information is.
The concentration has shifted from just networking to community building. If you are into blockchain then you will need to seek out that particular community. The same goes for AI sector entrepreneurs, and for climate tech, and so on. So, instead of just going to the biggest tech expos, entrepreneurs are now focusing on specific events that truly serve their community.
Doing it the MENA way
Networking in MENA is not always the same as it is in the West. For example, just having a great presentation will most likely not secure you an investment opportunity. You need to get down on the floor and interact with individuals. Maybe take them out for coffee if they seem interested.
Another very important factor is language. If you are not updated on the local industry lingo, your networking opportunity will immediately drop.
While many entrepreneurs from other parts of the world find it difficult to get into the MENA networking spheres, if you do it the MENA way, opportunities are plenty.
