Since India’s independence, the mobile phone has emerged as the single most critical device that has enabled Indians to overcome geographic barriers and socio-economic status and to embrace new economic realities.

No other nation has embraced mobile phones the way India has. By connecting Indians to the internet, mobile phones have opened many new possibilities for them to perform key functions: whether it is communications or education, transportation or emergency situations.

Across India, feature phones, with their low costs, and longer battery life, continue to be popular, enabling Indians to get connected than ever before.

Figure 1: Power States for top Five Feature Phone Players

As per CMR Mobile Handset Market Review, in Q2 2018, feature phones accounted for 30% of the India mobile handset market.

Figure 2: Feature Phone Installed Base in India (By States)

Samsung led the leaderboard, followed by Nokia and Micromax.

About Mobilytiks 

Mobilytiks is the only big data driven analytics programme for devices – Smartphones, Featurephones, Data Cards and Tablets in India.

Analysing, every month data at granular levels across the states of the country, it presents different dimensions to the decision makers allowing them to craft hyperlocal strategies across various geographies in India.

Mobilytiks also gives insights based on installed base of devices in the country. These become paramount as the market hits a plateau in terms of growth and all players, especially incumbents look for their strengths from within the existing base. For the new entrants, Mobilytiks throws up insights beyond averages helping them priorities their focus by going aggressively after the growth opportunity markets due for replacements and upgrades.

Please get in touch with us on and we would be happy to take the conversation forward.