CMR’s India Baby Diapers Report

The market for baby diapers in India will reach US$707 Million by 2020, growing at an impressive CAGR of 21%, from US$303 Million in 2016.

The penetration of disposable diapers stands at 3%, and >80% of the diapers market is controlled by the top three market participants.

The key business driver for baby diapers in India is increasing disposable incomes, coupled with increasing awareness on sanitation.  The rising proportion of working urban population, currently at 160 million with an annual average wage of US$3000, is driving the growth of the diapers market. Another factor for rising diaper consumption is the ecommerce channel, which is increasingly being used by the millennial population.