- CMR conducted a nationwide survey on behalf of Qualcomm, to map how Indians use the mobile phone and how it has shaped their life, and contributed to their independence. The ‘India’s Independence Via Mobiles’ report is based on an online survey covering 3000 respondents, across Tier-1 and Tier-2 cities; and across demographics: teens, youth, working professionals, housewives and elderly.
According to the study findings, since the independence of India, the mobile phone has emerged as the single most critical device that has enabled Indians to overcome geographic barriers and socio-economic status and to embrace new economic realities.
No other nation has embraced mobile phones the way India has. By connecting Indians to the internet, mobile phones have opened many new possibilities for them to perform key functions: whether it is communications or education, transportation or emergency situations, e-commerce or government interface.
An overwhelming majority of those surveyed, do not possess a desktop, laptop, or a tablet. For them, their smartphone is the primary, and only, platform to the digital world. While the survey findings indicate the myriad contexts in which mobile phones have enabled India, I believe the most encouraging and positive takeaway is the sense of personal security and independence gained by women.
Here a few excerpts and the key findings of the study:
Rising Economic Freedom, and Gender Equality
Indians have leveraged the power of the mobile phone to craft a better life for themselves. When one measures the progress of a developing India, the monumental role played by the mobile phone in uplifting a million human lives cannot be negated. The smartphone has contributed to
- Personal security (76%),
- Enhanced quality of life (66%),
- Personal independence (63%),
- Improvement in economic condition for the better (54%).
For a nation that has always strived to build gender equality, the smartphone has played a critical role in enabling it. Amongst women, mobile phones contribute to
- Personal independence (67%) and,
- An enhanced sense of personal security (56%).
Smartphones are changing the way Indians interact and navigate the complex world they live in. The study findings indicate
- 75% of Indian consumers have enhanced knowledge of the world
- 63% are able to find information swiftly
Makes Life Fun
The smartphone provides an escape from the mundane for Indians across economic barriers. 8 out of 10 Indians experience joy and fun through their mobile phone.
- 86% access social media
- 74% listen to music
- 61% watch videos.
- 59% play games.
A Constant Companion
As per the study findings, a day in India starts and ends with the smartphone.
- Within 30 minutes of waking up, 69% of Indians reach for their smartphone.
- On an average, 40% of the consumers spend 2-6 hours of their time online.
- The maximum usage is during working hours (42%) and at night (38%).
- Moreover, 7 out of 10 Indians felt completely lost without their smartphone.
Participatory Democracy: Connect and Contribute
Mobile phones are enabling citizens to come closer with the Government. At the community level, mobile phones are enabling closer linkages.
- 63% share pictures, videos or commentary with others about events in the community.
- 43% of Indian consumers access Government Services or Information
- 29% report a problem in the neighborhood to the local authorities
As Head – Industry Intelligence Group at CMR, Prabhu Ram advises industry participants on the dynamic technology market in India and other Asian geographies through proprietary and custom technology research, cutting across technology domains. Prabhu oversees an analyst team that tracks smartphones, data cards, tablets, storage, display, wearables and smart homes.