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  • CX, Enterprise Tech, Viewpoints
    • October 12, 2018
    Superior CX = Higher Online Sales

    Smartphone penetration in India has grown manifold over the past decade, standing at a strong 30% in 2018. To tap into this lucrative business opportunity and boost market presence, handset vendors both domestic and international are approaching the market via multiple channels. Amongst these, selling smartphones

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  • Enterprise Tech, Telecoms, Viewpoints
    • September 21, 2018
    Alexa Uber Alles: What lies ahead?

    Yesterday, at an event in Seattle, Amazon announced four different categories of products, including its smart speakers, Echo; Accessories and Echo companion devices; smart home control; and smart home monitoring. In all, Amazon introduced 15-new Alexa enabled products, with expected upgrades to the Echo, and a

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  • test-new
    • June 8, 2018
    Deciphering the OnePlus 6 Success Story

    Since the time of its global launch on May 16, and the India launch on May 17, the OnePlus 6 has emerged as a runaway success. The OnePlus 6 secured approximately 3 million pre-launch ‘Notify Me’ registrations, beat the entire launch day sales record previously held

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  • Consumer Tech, Telecoms, Viewpoints
    • March 20, 2018
    Decoding the 4Ps of India Mobile Handset Industry in 2018

    A few days ago, we released the third edition of the “4Ps of Mobile Handset Industry 2018 Report” with our perspectives on India’s changing market and technology dynamics of the  mobile handset market. Over the past three years, the 4Ps Handbook has emerged as a must-have

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  • Enterprise Tech, InfoTech, Viewpoints
    • July 17, 2017
    Catch-up Game with ‘The Disruptors’

    Apple, Google, Netflix, Facebook and Amazon could be dubbed as the disruptors of the 21st century. While Netflix took almost three years to disrupt the streaming video market, Facebook in a span of four years touched 100 million users base and disrupted the online advertising space.

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  • Consumer Tech, Software & Services, Viewpoints
    • November 12, 2014
    India Post, Indian Railways and State Bank of India can form Country’s biggest e-Commerce Platform

    e-Tailing, e-Commerce, online selling…these are some of the terms we use for the emerging business model wherein a company that has achieved a high degree of implementation of ICT tools to manage business operations, is able to sell its products and / or services by reaching

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