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  • CX, Enterprise Tech, Viewpoints
    • October 30, 2018
    Personalization: Key Imperative for CX

    Personalization is based on customer data and usage patterns. Till a few years ago, personalization was done in a reactive manner where organizations studied the insights from customer research and based process changes on it. However, today, organizations are looking at predictive personalization. The prime reason

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  • Hardware & Channels, InfoTech, Semiconductors, Viewpoints
    • October 5, 2017
    The India Consumer Storage Flash Memory Market: See-saw demand in 1H CY2017

    The overall India Consumer Storage Flash Memory market, comprising Micro SD cards, SD cards and Flash drives, witnessed 53% decline in 1H CY2017 as against 1H CY2016, in terms of units shipped. Micro SD as always was the flag bearer of the Consumer Storage Flash Memory

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  • Consumer Tech, Electronics, Lifesciences, Viewpoints
    • December 30, 2015
    Why the Consumer will be King in 2016

        Consumers with amplified and hastened expectations define the “Expectation Economy” of today. This is a new world where consumer expectations keep evolving, and it goes beyond across age groups and national borders. While technology and product quality have been on the rise, the ways

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