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  • Enterprise Tech, Telecoms, Viewpoints
  • September 21, 2017
    The motivation for Google behind buying HTC’s Pixel portfolio

    Google just closed $1.1 billion deal acquiring HTC’s team as well as some IPs for the Pixel portfolio.  It has essentially acquired the entire assets that HTC was using for the Pixel phones for Google. Now the question arises what made Google to buy this and

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    While Apple and Samsung retain their halo, OnePlus gets it right for Aspirational India: CMR MICI Survey

    CyberMedia Research regularly conducts the Mobile Industry Consumer Insight (MICI) Survey to capture the consumer aspirations, preferences and challenges, and dislikes around smartphone brands.  These large-format surveys provide a compelling picture of the changing dynamics of the Indian Smartphone Market. The latest edition of the MICI focused

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  • Consumer Tech, Telecoms, Viewpoints
  • September 30, 2016
    HTC at vantage point due to Samsung’s Note7 battery issue

    Samsung Note7 is already in the news before being made available. That’s really a good thing, but the reason is not noble enough. Samsung holds 56% market share in the price range of Rs 55,000–Rs 65,000, a zone which fits in for Note7. It is followed

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  • Telecoms
  • March 13, 2013
    Sony Mobiles: A serious Smartphone contender to watch in India in 2013

    As CMR finalizes release of the India Mobile Handsets Market Review for CY 2012, interesting revelations have surfaced that are definitely going to surprise industry watchers. One of the interesting trends to observe is the performance of Sony Mobiles in the India smartphones space in 2012. 

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