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  • Consumer Tech, Telecoms, Viewpoints
    • November 17, 2016
    OnePlus Should Get into the Business of Offering Customized Premium Smartphones

    I got the opportunity to experience OnePlus 3 for some time now. I also made myself acquainted about this smartphone by going through a number of bloggers’ community reviews. It is needless to say that there is very high value for money in this Smartphone and

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  • Consumer Tech, Telecoms, Viewpoints
    • June 27, 2016
    OnePlus – A Case Study for Emerging Brands to Imitate

    OnePlus emerged as the only young brand in top 5 in High-end Smartphones segment (Rs 20K+) with 6.1% market share. In entry level High-end segment (Rs 20-30k), it ranked 4th with 12.6% share. Despite shrinking contribution of Premium Segment, OnePlus is steadily growing and consolidating its

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