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  • Consumer Tech, Telecoms, Viewpoints
    • June 27, 2016
    OnePlus – A Case Study for Emerging Brands to Imitate

    OnePlus emerged as the only young brand in top 5 in High-end Smartphones segment (Rs 20K+) with 6.1% market share. In entry level High-end segment (Rs 20-30k), it ranked 4th with 12.6% share. Despite shrinking contribution of Premium Segment, OnePlus is steadily growing and consolidating its

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  • Enterprise Tech, Telecoms, Viewpoints
    • May 18, 2016
    OnePlusX: A Definite Landmark on the Roadmap

    OnePlus is making all the right noises in this hyper competitive Indian Smartphone market. Starting from OnePlusOne to OnePlusX, its journey has been an impressive one. Though from market standing, it is one among those lot many <1% club of brands, but it is steadily creating

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