19 January, 2016
Sub-Rs. 10,000 segment dominates in 2015, 4G handset shipments set to take off in 2016
New Delhi/Gurgaon – Tuesday, January 19, 2016: CMR today announced its viewpoint for 2016 for the India Mobile Handsets industry, which pegs the total units expected to be shipped in India at 250 million units. This would be a 4% growth vis-à-vis calendar year 2015. Smartphones will continue to be the growth engine for the market, expected to grow at 37% compared to 32% average growth for the previous three years.
4G and expansion of reach to Tier II and Tier III markets, besides the rural hinterland are expected to be the main reasons behind this growth.
The CMR viewpoint discusses the focus areas around the 4Ps of Marketing, and also talks about the expectations of CxOs of leading handset vendors from the market. Seventeen leading handset makers across the spectrum of leaders and disrupters contributed to this CMR viewpoint.
You can download your copy of Executive Brief here.
About CyberMedia Research
A part of CyberMedia, South Asia's largest specialty media and media services group, CyberMedia Research (CMR) has been a front runner in market research, consulting and advisory services since 1986.
CMR offers research-based insights and consulting services - market intelligence, market sizing, stakeholder satisfaction, growth opportunity identification, incubation advisory and go-to-market services - covering the Information Technology, Semiconductors, Electronics & Smart Infrastructure, Government, Energy & Utilities and LifeSciences sectors, as well as the large enterprise, SMB and consumer user segments.
Cyber Media Research & Services Ltd. is an institutional member of the Market Research Society of India (www.mrsi.in).
CMR's core value proposition encompasses a rich portfolio of syndicated reports and custom research capabilities across multiple industries, markets and geographies. CMR's forthcoming studies include stakeholder satisfaction surveys, mega spender assessments and market mapping studies for these domains.
|For Media Inquiries, please contact Krishna Mukherjee +91-9871072319 email@example.com For Industry Inquiries, please contact Faisal Kawoosa General Manager - Research & Consulting Industry Intelligence Group firstname.lastname@example.org|