India’s Gen Z Platform Era

Description

This CMR study decodes the behaviours, preferences, and digital engagement patterns of India’s Gen Z, a generation born between 1997 and 2012 that is fast becoming the country’s most influential consumer and workforce cohort.

Drawing on a primary survey of 2,046 Gen Z consumers across Tier I and Tier II cities, the report offers a statistically robust view (95% confidence level, ±3% margin of error) into how this demographic thinks, consumes, and engages in an increasingly digital-first India.

As Gen Z’s economic and cultural footprint expands, the findings offer brands, policymakers, and businesses a data-backed lens into the priorities shaping the next generation of Indian consumers.