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  • SemiTronics, Viewpoints
  • April 25, 2012
    Qualcomm Snapdragon solutions for emerging markets: Case for a differentiated branding strategy

    In recent days we have seen at least two companies – BlackBerry (RIM) and Broadcom announcing emerging market centric solutions. While Blackberry announced Curve 9220, Broadcom released BCM7014 chipset for set top boxes. Both these recent releases indicate that vendors are looking at emerging markets differently

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