New Delhi/Gurugram, 28 November, 2017: The overall India Consumer Storage Flash Memory market, comprising Micro SD cards, SD cards and Flash drives, recorded an 33% growth in 3Q CY 2017 as against 2Q CY 2017, in terms of units shipped. On YoY comparison, the market witnessed a 29% decline, in terms of units shipped. This was revealed in CMR’s India Consumer Storage Flash Memory Quarterly Market Review, 3Q CY2017.
“Micro SD cards market will find additional life in shape of 4G feature phones as they have limited inbuilt memory with potential of heavy data usage. The recent trend of bundled mobile handsets at subsidized prices from telecom operators to counter RJIO’s JioPhone in entry level mobile handset segment will further add to Micro SD card base,” stated Narinder Kumar, Lead Analyst, CyberMedia Research.
Narinder added, “Reducing price gap between normal pen drives and OTG pen drives will boost the adoption of latter.”
According to Shipra Sinha, Analyst, Consumer Storage Flash Memory Market, “The stocks of 2Q CY2017 getting cleared in July 2017 increased the sales in all the three product categories. August and September 2017 saw a similar trend in sales because of the festive season.”
Market Leadership
In the overall India Consumer Storage Flash Memory market, SanDisk continued to be the most favored vendor and contributed 51% market share in terms of units shipped. The vendor shipments witnessed 67% growth as compared to the last quarter and was the major growth driver for the pen drive category.
Strontium maintained its number two position and Sony stood at number three in terms of unit shipments in 3Q CY2017.
Micro SD
SanDisk remained the top contributor with 38% market share in 3Q CY 2017. The vendor shipments witnessed 81% growth when compared to the last quarter. Strontium maintained its second position and Samsung was at the third spot in 3Q CY 2017 in terms of unit shipments. Shipments of Unbranded Micro SD declined by 18% when compared to the last quarter.
Flash Drives
SanDisk remained the top contributor with 65% market share in 3Q CY 2017. Sony was at second position and Strontium captured the third spot in 3Q CY 2017 in terms of unit shipments.
Among the top ten Flash Drive models, SanDisk’s Cruzer Blade (SDCZ50) and Ultra Dual Drive (SDDD3) were the most favored models in 3Q CY2017. USB 3.0 Flash Drives market witnessed a rising trend. Its market share grew from 10% in 2Q CY2017 to 17% in 3Q CY2017 in terms of unit shipments.
Capacity Trends
16 GB was the major contributor with 37% market share of the overall flash devices market in 3Q CY2017. 32 GB capacity segment fastest growing segment which made 21% contribution to overall flash devices market in 3Q CY2017.This capacity segment recorded 116% growth in terms of units shipped in 3Q CY 2017 when compared to the previous quarter.
Future Trends
According to Shipra, “Availability of several apps for watching movies and other entertainment shows online, downloading videos etc. require additional internal memory. This will further drive the growth of Micro SD cards market in the near future. Going forward, the market will further witness a shift towards higher capacity segments. This is due to all major vendors implementing 3D Flash Technology in their manufacturing process. Demand for Dual Pen Drives, providing hassle free data transfer between mobile and laptop at one go, will also rise. We anticipate the Fourth Quarter to be slow.”
Notes for Editors
- CyberMedia Research (CMR) is a pioneering market intelligence and consulting firm that runs a comprehensive quarterly market update on the India Consumer Storage market. CMR’s India Quarterly Consumer Storage Flash Memory Market Review covers Micro SD cards, SD cards and Flash drives sold via distributors and retail outlets. The report accounts for ‘legal’ shipments, but does not include bundled or ‘grey’ market shipments or units brought from abroad by individuals as a part of personal baggage.
- CMR uses the term “shipments” to describe the number of consumer storage flash memory devices leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term ‘shipment’ is sometimes replaced by “sales” in the press release, but this reflects the market size in terms of units of consumer storage flash memory devices and not their absolute value. In the case of flash memory devices imported into the country, it represents the number leaving the first warehouse to OEMs, distributors and retailers.
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About CMR India Consumer Storage Flash Memory Market Report
The CMR India Consumer Storage Flash Memory Market Report is based on CMR’s research methodology and proprietary tools, and delivered to CMR clientele. For more information on CMR’s India Consumer Storage Flash Memory Market Report, please contact Amit Sharma at +91 9650453646 or asharma@cmrindia.com
About CMR
CMR offers industry intelligence, consulting and marketing services, including but not limited to market tracking, market sizing, stakeholder satisfaction, analytics and opportunity assessment studies.
Its bouquet of consulting services includes incubation advisory, go-to-market services, market mapping and scenario assessment services. CMR is servicing domestic as well as international clientele in India and few global destinations. The clientele serviced represents SMBs, Large Enterprises, Associations and Government. CMR’s core value proposition encompasses a rich portfolio of syndicated reports and custom research capabilities across multiple industries, markets and geographies.
A part of CyberMedia, South Asia’s largest specialty media and media services group, CyberMedia Research (CMR) has been a front-runner in market research, consulting and advisory services since 1986. CMR is an institutional member of Market Research Society of India (MRSI). For more information, please visit CMR’s website, Twitter and LinkedIn pages. For queries, please contact: releases@cmrindia.com
