How Businesses Improve Visibility With Better Content Planning
Publishing more content does not automatically create better results. The strongest sites usually work from an editorial plan...
More Details

“Given the technological advances, smartphone companies are now in a better position to bet on improving the mobile gaming experience, through features like HDR and high refresh rate screens that render more smoother on-screen visuals. While a majority of the smartphones in the market support mobile gaming, the rise of graphically intensive games like Fortnite and PUBG Mobile is making smartphone manufacturers to take note and cater to the demand,” said Prabhu Ram, Head, Industry Intelligence Group, CMR.
Recent CMR “Voice of the Youth” Consumer Surveys have pointed to smartphone emerging as the primary device for gaming, preferred by >90% of millennials and Gen-Z, overshadowing gaming PCs and other device forms.

Internal estimates by CMR points to a significant spike in mobile gaming users with expectations that they will cross 748Mn by 2021.
“The new breed of smartphone gaming devices will mainly garner attention from gaming enthusiasts. Serious gamers, who traditionally prefer gaming PCs, will find the features like high refresh rate contributing to a better experience, as good incentive to play on the go,” added Ram.
Amit Sharma, Analyst, Industry Intelligence Group, CMR, said, “With the increasing demand for mobile gaming by millennials, the gaming smartphone opportunity is all set to explode with new growth opportunities for not just traditional smartphone vendors, but new entrants, such as gaming PC manufacturers. In addition, this also translates into a significant opportunity for mobile gaming development companies to generate new gaming content.”
As mobile vendors look to offer new gaming smartphones, chipset vendors such as Qualcomm and MediaTek are also offering new chipsets such as Qualcomm Snapdragon 675, or the Helio P70, to offer enhanced mobile gaming experience.
The gaming smartphones, in addition to offering all the gaming functionalities, should also be capable of performing all other regular functions, including delivering enhanced camera experience to attract users in a hyper-competitive market. As such, the challenge for dedicated gaming smartphone brands is high.
According to Amit, “Companies with dedicated gaming phones, such as Nubia, Xiaomi and Huawei are increasingly differentiating themselves from Apple and Samsung with enhanced specs, bigger batteries and better cooling mechanisms. It is no wonder that even Samsung is planning to jump into the fray with its own gaming device.”
“The mobile gaming opportunity translates into not just devices but also dedicated accessories to contribute to enhanced gaming experience. For instance, ASUS is providing physical controllers such as game pad with joysticks and gaming keys whereas detachable controller with a physical joystick is provided by Xiaomi for Black Shark users,” added Amit.
CyberMedia Research conducts the Budget Smartphones Channel Audit to capture the perspectives, preferences, challenges and dislikes of retailers around ‘value for money’ (INR <10,000) smartphone brands, capturing a compelling picture of smartphone brands in the market.
CMR offers industry intelligence, consulting and marketing services, including but not limited to market tracking, market sizing, stakeholder satisfaction, analytics and opportunity assessment studies.
Its bouquet of consulting services includes incubation advisory, go-to-market services, market mapping and scenario assessment services. CMR is servicing domestic as well as international clientele in India and few global destinations. The clientele serviced represents SMBs, Large Enterprises, Associations and Government. CMR’s core value proposition encompasses a rich portfolio of syndicated reports and custom research capabilities across multiple industries, markets and geographies. For details on the survey findings, ping Satya Sundar Mohanty at smohanty@cmrindia.com, or call +919821690824.
A part of CyberMedia, South Asia’s largest specialty media and media services group, CyberMedia Research (CMR) has been a front-runner in market research, consulting and advisory services since 1986. CMR is an institutional member of Market Research Society of India (MRSI).
No posts found!
CyberMedia Research (CMR)
SKU: CMR-ADAS-38999
Publishing more content does not automatically create better results. The strongest sites usually work from an editorial plan...
More DetailsPublishing more content does not automatically create better results. The strongest sites usually work from an editorial plan...
More DetailsName Email Company Name Mobile DOWNLOAD
More DetailsComprehensive analysis and data-driven insights to help you navigate the evolving global market landscape.
Navigating enterprise AI transformation and ROI.
Explore
Mapping mobility technology, markets, and adoption.
Explore
Decoding consumers, markets, and technology dynamics.
Explore
Research for connected, resilient supply chains.
Explore
Strategic insights across cloud, infrastructure, and IT.
Explore
Strategic research across technology, connectivity, and markets.
Explore
Actionable intelligence on India’s small businesses.
Explore
Tracking markets, innovation, and demand shifts.
Explore
Welcome Back 👋
Sign in to access your account and continue where you left off.
Welcome aboard 🚀
Create your account to access everything you need.
newsletter subscription
Do you have a specific requirement to engage with a particular community? Then we’ll be glad to devise a custom program just for you. Please fill the form below and we’ll contact you as quickly as possible.
newsletter subscription
Get a curated mix of deep-dive research and real-time market signals.
See what’s next. Act with confidence. CMR combines market intelligence, strategic advisory, original research, and industry engagement to help organizations navigate change and accelerate growth.
Fill out the form below and we’ll connect our analyst
Access real-time industry intelligence, expert analysis and strategic insights to stay ahead of market shifts and competitive dynamics.
Expert guidance to help you navigate complex business challenges and accelerate your growth trajectory.
Leverage our deep industry knowledge to create high-impact marketing campaigns that resonate with your target audience.