Commenting on the survey findings, Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR said, “What the survey findings tells us is that there are two cohorts of users: keen adopters and some laggards. The keen tech adopters, are, by nature, curious and have embraced smart speakers as part of their daily lives. They use it across locations – from living rooms to kitchen. In sharp contrast, the laggards are yet to discover new use cases, beyond playing music and other routine tasks.”

87% of those surveyed indicated using their smart speakers in their living room. 57% indicated bedroom, while a small subset of around 12% used smart speakers in their kitchen.

The top three use cases for smart speakers include playing music (94%), entertaining children (74%),  and seeking news and information (71%).

According to Satya Mohanty, Head-User Research Practice, “The survey results posit that smart speaker usage remains a fad, with adoption driven mostly by buyers who bought it out of curiosity, or got it as a gift. We are far away from leveraging smart speakers to realize the vision of a truly connected home in India.”

A majority of those surveyed had not made a purchase using a smart speaker, with close to 40% indicating lack of awareness on how to make purchases on their device, and found it too complicated (18%).