Gurugram, 23 September, 2019: As per a new survey from CyberMedia Research’s Insights on the Go program that polled 2000 smartphone owners, contrary to common social perceptions, mobile gaming is no longer limited to one specific gender. In fact, an astonishing 95% of women surveyed, are very active mobile gamers, as compared to men (86%). What is more interesting is that 75% of those surveyed indicated playing games for upto 2 hours on their smartphone, with women (78%) spending more time than men (72%). 33% of those surveyed indicated playing mobile games several times in a week.

According to Prabhu Ram, Head-Industry Intelligence Group, CMR, “The CMR Insights on the Go Survey results have broken some of the most common notions associated with mobile gaming. Women are active in gaming. Yet, it is true to say that they prefer some unique games, and stick with free-to-play games, and generally speaking, avoid in-app purchases. They are hyper-casual gamers, and very much under served. For the gaming developer community, this cohort represents a significant opportunity.”

So, what is fuelling the rise of gamers in India?  One of the key reasons why women (and men!) have taken to gaming is the rise of smartphones with more powerful graphics and improvements in processing capabilities, across price points. Women are avid gamers only on smartphones and they eschew any other gaming platforms.