How Businesses Improve Visibility With Better Content Planning
Publishing more content does not automatically create better results. The strongest sites usually work from an editorial plan...
More DetailsIf the snake-bite does not kill you, it only makes you stronger!
Looking back at 2020- What a year it was! Laced with fear, uncertainty, the desperate need to invent a vaccine, followed by cautious optimism in business; and then, a relentless, surreal and empowering spirit of human efforts to deliver an approved Covid-19 vaccine within 10 months.
If there was one adjective that described it for India – across economic, entrepreneurial, and human frontiers- it was this – ‘Resilient’.
Indeed! India exhibited strong political will and bold reforms to push forward the agenda of ‘Make in India’ and to ensure an opportunity for millions of youth to get employed. The fresh investments raised by Reliance and the marvel of witnessing many Start-Ups turning into unicorns – all this definitely uplifted the spirit of entrepreneurship. The equity market delivered close to 85% returns from the low levels in March’20. All these macro tailwinds together -as one combined force – have galvanised a stronger pad to launch a favorable economic expansion.
In my reckoning, we are on a staircase and not an elevator. We may be at the cusp of a multi-year economic phase. More so as we did not have a strong growth phase after the 2004-08 period. The factors spurring this are 1) Domestic Fiscal Stimulus; 2) Reforms and opportunity to make India as a part of the global manufacturing value chain; 3) Lower interest rates, and 4) Healthy corporate and banking performances. All these could give the economy a decent lever to push ahead and help it to grow above 7% over the next few years.
From my lens, the pot is being stirred in a new direction and many undercurrents – subtle as well as radical – are building up in many sectors and segments. These Dominoes are going to connect the dots in an interesting, and positive, way as we move ahead on this new path. Let me explain what underscores my confidence.
We have witnessed fear and optimism amongst the technology user, organizations, and provider segments as well in 2020. The enterprise segment opted for a more cautious approach and restricted its IT spending; while consumer IT spending galloped due to ‘Work From Home’ and ‘Learn From Home’ scenarios. Most of the IT/ITeS companies were seen announcing their extension of remote working phases. Now, digitalization seems to be proliferating at a scale. COVID-19’s acceleration of ‘Work From Anywhere’ has spiked technology demand across multiple industry verticals and geographies. We are likely to witness a 3rd Wave of IT Outsourcing in 2021 -2023 – As noticed after every crisis in the past – such as Y2K, Dotcom burst, and the Great Financial Crisis.
While we saw a growth in cloud-led spending, digital, security; we also observed a remarkable revival in the personal computer, tablet, and smartphone market trajectories. The accelerated shift from traditional IT outsourcing to managed services is going to benefit large cloud players like Microsoft, Amazon Google, IBM, and VMware, etc. This will further create newer opportunities for IT-Services players like TCS, Infosys, HCL Technologies, CTS, Accenture, and others. As companies are looking to be more agile, depending on data-driven decisions; they are aiming in a laser-sharp way towards reduction in their costs by capturing the innovation of cloud. We can be assured of the Indian ICT sector to lead the market in the next couple of years. The client device and hardware pockets saw some revival too. We saw launch of Xiaomi Mi and Nokia laptop, and we are also absorbing a string of interesting news like – Vaio (Sony) launching its personal computer client devices.
On the side of the telecom sector, the government is going to hold a spectrum auction in March 2021 worth INR 3.92 lakh crore. Again, a Domino worth watching out for. This one is, also, not falling but adding to the wave.
Are we seeing a silver lining here? Yes, to list a few:
Some areas went into hibernation. Some preferred brumation. But now that we can see a streak of sunshine arriving back, it is time to make the most of the winter that 2020 was. So let us all bounce back, buckle our seats and be ready to get launched into the new growth orbit for the next few years. Like I said, 2020 was tough, but it was a slingshot that will take us to new places that were unimagined before! Happy waking up!
CyberMedia Research (CMR)
SKU: CMR-ADAS-38710
Publishing more content does not automatically create better results. The strongest sites usually work from an editorial plan...
More DetailsPublishing more content does not automatically create better results. The strongest sites usually work from an editorial plan...
More DetailsName Email Company Name Mobile DOWNLOAD
More DetailsComprehensive analysis and data-driven insights to help you navigate the evolving global market landscape.
Navigating enterprise AI transformation and ROI.
Explore
Mapping mobility technology, markets, and adoption.
Explore
Decoding consumers, markets, and technology dynamics.
Explore
Research for connected, resilient supply chains.
Explore
Strategic insights across cloud, infrastructure, and IT.
Explore
Strategic research across technology, connectivity, and markets.
Explore
Actionable intelligence on India’s small businesses.
Explore
Tracking markets, innovation, and demand shifts.
Explore
Welcome Back 👋
Sign in to access your account and continue where you left off.
Welcome aboard 🚀
Create your account to access everything you need.
newsletter subscription
Do you have a specific requirement to engage with a particular community? Then we’ll be glad to devise a custom program just for you. Please fill the form below and we’ll contact you as quickly as possible.
newsletter subscription
Get a curated mix of deep-dive research and real-time market signals.
See what’s next. Act with confidence. CMR combines market intelligence, strategic advisory, original research, and industry engagement to help organizations navigate change and accelerate growth.
Fill out the form below and we’ll connect our analyst
Access real-time industry intelligence, expert analysis and strategic insights to stay ahead of market shifts and competitive dynamics.
Expert guidance to help you navigate complex business challenges and accelerate your growth trajectory.
Leverage our deep industry knowledge to create high-impact marketing campaigns that resonate with your target audience.