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  • Consumer Tech, Viewpoints
    • July 31, 2023
    Samsung Unpacked 2023: Marrying Korean Culture and Samsung’s Innovations

    Amidst growing foldable competition, the Samsung Unpacked 2023 was all-important for Samsung to showcase its new foldable innovations. By choosing Korea as the venue, Samsung capitalized on the widespread fascination with Korean culture, further reinforcing its brand identity and its products’ connection to this cultural phenomenon.

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