- Digital instrument cluster adoption across the overall 2W market increased from 33% to 67% in Q3 2026.
- Connected E2Ws recorded 107% YoY growth, while E2Ws with removable batteries grew 63%.
- TVS led the E2W market with a 28% share, while Hero MotoCorp retained its leadership in the overall 2W market.
New Delhi/Gurugram, Nov 12 2026: India’s E2W market recorded 97% year-on-year (YoY) growth in Q3 2026, significantly outpacing the overall 2W market, which grew 15% YoY, according to Cyber Media Research’s (CMR) India Two-Wheeler Market Review for Q3 2026.
Hero MotoCorp retained its leadership in the overall 2W market with a 26% share, closely followed by Honda at 25%. Hero MotoCorp recorded 11% YoY growth, driven by the continued popularity of the Hero Splendor, which accounted for 63% of its volumes. Honda and TVS also delivered healthy growth of 12% and 24% YoY, respectively. Meanwhile, 2W exports recorded 28% YoY growth.
According to Shipra Sinha, Senior Analyst – Smart Mobility Practice, Cyber Media Research (CMR), “India’s 2W market demonstrated resilient growth in Q3 2026, supported by pre-festive channel stocking and a 44% YoY surge in the premium motorcycle segment (above INR 1,25,000), reflecting rising consumer aspirations and premiumisation. Beyond this, the quarter highlighted accelerating electric mobility adoption, supported by policy incentives and growing scooter penetration. However, ICE 2W continued to account for 90% of the market, underlining the importance of affordability, established service networks and sustained demand across rural and semi-urban markets.”
Key Technology Highlights
- Connected 2W: Connected E2Ws grew 107% YoY, driven by demand for app-based monitoring, GPS tracking, anti-theft alerts, remote access, ride analytics and over-the-air (OTA) updates.
- Digital Instrument Clusters: Digital instrument cluster adoption across the overall 2W market increased to 67% in Q3 2026, compared with 33% in Q3 2025. This reflects a growing shift from conventional analogue consoles to digital displays offering richer ride information, real-time vehicle diagnostics, customisable interfaces and improved visibility.
- TFT Touchscreen Displays: Among E2Ws equipped with TFT displays, 28% featured touchscreen functionality, with 59% of these offering 7-inch displays. Adoption reflects growing demand for premium interfaces, interactive controls, integrated navigation and richer visualisation of vehicle functions.
- Removable Batteries: E2Ws equipped with removable batteries grew 63% YoY, accounting for 21% of the E2W market. Adoption is supported by greater charging flexibility, reduced vehicle downtime for last-mile delivery fleets and convenience for urban riders living in high-rise apartments without dedicated charging infrastructure.
Key Market Highlights
- Market and Segment Dynamics: Motorcycles retained their dominance, accounting for 56% of the overall 2W market and recording 8% YoY growth. Scooters increased their market share from 38% in Q3 2025 to 42% in Q3 2026, registering 28% YoY growth. The entry-level segment (below INR 90,000) continued to account for 63% of sales, while the value-plus segment (INR 90,000–1,25,000) expanded its share from 14% to 22%. Premium motorcycles (above INR 1,25,000) also recorded 44% YoY growth, reflecting rising consumer aspirations and premiumisation.
- E2W Market Competitive Landscape:
- TVS retained its leadership in the E2W market with a 28% share, recording 129% YoY growth, supported by its iQube portfolio.
- Bajaj followed with a 22% share and 153% growth, driven by the Chetak portfolio.
- Ather secured a 14% share, growing 44% YoY, with Rizta contributing 74% of its volumes.
- Hero Vida nearly doubled its sales with 99% YoY growth.
- Ampere (Greaves Electric Mobility) and River Mobility recorded 178% and 284% YoY growth, respectively, albeit on a smaller base.
- Ola Electric recorded an 18% YoY decline amid intensifying competition, service-related challenges and retail network restructuring.
- Model Performance: Within the E2W market, TVS iQube, Bajaj Chetak and Ather Rizta remained key contributors to their respective manufacturers’ performance.
Future Market Outlook
CMR estimates that E2Ws will account for 10–12% of India’s overall 2W market by the end of CY2026, supported by expanding product portfolios, improving affordability and increasing adoption of connected technologies.
Commenting on the market outlook, Amit Sharma, Senior Analyst – Smart Mobility Practice, CMR, said, “The two-wheeler market is expected to sustain its momentum in Q4 2026, supported by seasonal demand, new launches and improving rural consumption. Electric two-wheelers should continue to gain share as product choices expand, pricing becomes more competitive and charging infrastructure improves. Over the longer term, electrification, premiumisation and connected technologies will shape market competition, while ICE models will continue to anchor industry volumes.”
