The Indian Esports community is expanding rapidly, and startups are definitely taking notice of the growing popularity of Esports and the huge customer base it has created. And now that it has been given international tournament-level recognition, brands are doubling down on investments in the Esports segment.
Apart from international support, homegrown brands are also making a name for themselves in this arena. Here are 4 startups in India that have a crucial part in the Esports ecosystem.
Nodwin Gaming
Nodwin is almost synonymous with the Indian Esports industry. This Mumbai-based startup has been hard at work crafting a sustainable ecosystem for the entire segment.
From organizing tournaments to merchandising for Esports content creators, they have various IPs that help propel the sector. Nodwin has successfully crafted an ecosystem of gamers, audiences, content creators, and investors to help build a name for Esports not only in the country but also across South Asia.
Rooter
One of the most promising Esports streaming platforms is Rooter. Not only are gamers and content creators able to live stream their sessions, but they can also interact with the audience and provide various offers and rewards through the platform.
Within a very short span of time Rooter has amassed an impressive 500,000+ reviews on Google Play Store, and now hosts over 450 million users from across the country.
Loco
Mobile games are an important part of the Esports community in India, as there are more viewers and players in this segment. Loco concentrates on streaming mobile games such as BGMI, CoD Mobile, FreeFire, etc. They have been instrumental towards bringing mobile games to the forefront of the Esports industry, turning a niche into a mainstream part of the industry.
Stan
Founded in Bengaluru, this blockchain startup has created a social platform for Esports fans across the country. Users can log onto their Stan accounts to follow various Esports players and content creators and also own interesting digital collectables. Stan has introduced gamification models throughout their platform allowing for various rewards, thereby making the experience highly engaging.
Final Words
Similar to any other sports segment, Esports is also about bringing together the community and creating a fulfilling experience for everyone. These startups have been ensuring that they build sustainable models that can help the entire ecosystem around Esports grow as much as focusing on the top players and content creators.
With projections showing the Esports industry in India reaching the $5+ billion mark within the next half-decade, it is expected a wave of startups will enter the industry serving various ends of the ecosystem.
