• Premium tablets grew a whopping 128% in CY2024
• Apple secured the top position, followed by Samsung and Lenovo in CY2024
• Samsung led the market in Q4 2024
New Delhi/Gurugram, 13th Feb 2025: As per CyberMedia Research (CMR)’s Tablet PC India Market Report Review for CY2024, the Indian tablet market recorded an impressive 25% Year-on-Year (YoY) growth in 2024. This growth was primarily driven by the surge in 5G and Premium Tablet shipments. Apple led the overall tablet market in CY2024 with a 29% market share, followed by Samsung (28%) and Lenovo (16%). Notably, Apple iPad shipments in India crossed the 1 million unit milestone in shipments in CY2024 for the first time.
According to Menka Kumari, Senior Analyst – Industry Intelligence Group (IIG), CyberMedia Research (CMR), “India’s tablet market is undergoing a significant shift towards premiumization, with the premium segment (priced above ₹20,000) registering a stupendous growth. As hybrid work, digital learning, and on-the-go entertainment gain traction, premium tablets have emerged as a key growth driver. Consumers are increasingly seeking high-performance devices with superior displays, advanced chipsets, and seamless 5G connectivity. With brands focusing on innovation, ecosystem integration, and differentiated value propositions, the premium segment is set to redefine India’s tablet market trajectory.”
In Q4 2024, Samsung led the Tablet market with a 29% share, followed by Lenovo (23%) and Apple (21%).
Competitive Market Dynamics in CY2024:
• Apple led the Indian tablet market with a commanding 29% market share and a robust 44% year-over-year (YoY) growth. The Apple iPad 10 Series was a key growth driver, accounting for a whopping 55% of Apple’s shipments. The recent launch of the iPad mini (2024) is poised to further reinforce Apple’s market leadership.
• Samsung was placed second with a market share of 28% and a YoY growth of 53%. The Galaxy Tab A9 Plus 5G was the primary growth driver, contributing 68% of Samsung’s total tablet shipments.
• Lenovo secured the third position with a 16% market share, driven by strong shipments of the Lenovo Tab M11 Series (36%) and Lenovo M10 Gen 3 (16%). While these models contributed significantly, overall growth remained subdued, reflecting the current market dynamics in the value-for-money tablet segment. Despite these shifts, Lenovo’s sustained presence underscores its resilient strategy and steady demand in the market.
• Xiaomi secured the fourth position in the market with a 13% share and an impressive YoY growth of 112%. The Xiaomi Pad 6 emerged as a major player in the premium segment, capturing 33% of premium tablet sales in CY2024.
India Tablet Market Outlook for CY2025
CyberMedia Research (CMR) forecasts a steady 10-15% growth for the tablet market in 2025.
“India’s tablet market is poised for continued expansion, driven by the growing 5G ecosystem, AI-powered productivity features, and government-backed digital initiatives. The shift away from 4G tablets marks a key industry evolution, while Wi-Fi-only models remain strong, catering to increasing demand from the education and enterprise sectors,” added Menka.
