• Premium tablets grew a whopping 41% YoY.
• 5G tablets accounted for 43% of the overall market.
• Apple posted a solid 18% YoY growth
• Xiaomi grew a whopping 59% YoY.
New Delhi/Gurugram, 13 May 2025: As per CyberMedia Research (CMR)’s Tablet PC India Market Report Review for Q1 2025, the Indian tablet market witnessed a strong 15% year-on-year (YoY), and 13% quarter-on-quarter (QoQ) growth, buoyed by sustained demand from both consumer and enterprise segments. The premium segment grew 41% YoY. The premium segment expanded 41% YoY, while 5G tablets gained traction, capturing 43% of the overall market, reflecting rising consumer appetite for future-ready devices.
In Q1 2025, Samsung led the Tablet market with a 34% share, followed by Apple (21%) and Lenovo (19%).
According to Menka Kumari, Senior Analyst – Industry Intelligence Group (IIG), CyberMedia Research (CMR), “The Indian tablet market delivered a robust performance in Q1 2025, underpinned by strong premium segment growth and rising 5G adoption. Brands like Samsung, Apple, Lenovo and Xiaomi capitalized on evolving consumer expectations with differentiated offerings across price tiers. The 41% YoY surge in premium tablets highlights the growing demand for performance-centric, future-ready devices.”
Competitive Market Dynamics in Q1 2025:
• Samsung continued to dominate with a 34% market share, showing a 30% growth QoQ. The Galaxy Tab A9 Plus 5G was the primary growth driver, contributing 98% of Samsung’s total tablet shipments.
• Apple grew an impressive 18% YoY, and garnered 21% market share. The Apple iPad 11 Series was a key growth driver, accounting for a whopping 49% of Apple’s shipments. The recent launch of the iPad Air (2025) is poised to further reinforce Apple’s market leadership.
• Lenovo secured the third position with a 19% market share, driven by strong shipments of the Lenovo Tab M11 Series (46%) and Lenovo M9 (17%). While these models contributed significantly, overall growth remained subdued, reflecting the current market dynamics in the value-for-money tablet segment. Despite these shifts, Lenovo’s sustained presence underscores its resilient strategy and steady demand in the market.
• Xiaomi holds 16% of the market, with a 14% growth QoQ. The Xiaomi Pad 7 emerged as a major player in the premium segment, capturing 36% of premium tablet sales in Q1 2025.
• OnePlus grew 32% YoYfrom a small base, giving the brand some favourable tailwinds in the tablet market.
India Tablet Market Outlook for CY2025
CyberMedia Research (CMR) forecasts a steady 10-15% growth for the tablet market in 2025.
“The tablet market is gaining momentum in the premium segment, driven by aspirational consumers seeking high performance and ecosystem value from brands like Apple and Samsung. Meanwhile, a new wave of better specced Android tablets – with enhanced cameras and better overall performance – are emerging as strong contenders for work, learning and entertainment. Xiaomi and Lenovo continue to anchor the value segment, though geopolitical factors may impact pricing and supply. Looking ahead, AI features and deeper ecosystem integration are expected to drive demand, especially around the admissions season, further buoyed by aggressive festive promotions,” added Menka Kumari.
