Gurugram/New Delhi, December 03, 2025: India’s consumer storage market is regaining strong momentum. According to CyberMedia Research’s (CMR) latest India Consumer Storage Flash Devices Market Review Report for Q3 2025, shipments of consumer storage devices—including MicroSD cards, SD cards, and USB flash drives—grew 44% year-on-year (YoY), alongside a steady 5% quarter-on-quarter (QoQ) increase.
“USB pen drives are powering this resurgence, commanding a dominant 75% market share and posting 66% YoY growth,” said Mukesh Sharma, Senior Analyst, Industry Intelligence Group (IIG), CMR. “The current trends show a clear shift toward easy, portable storage, with pen drives leading the momentum as consumers look for simple, plug-and-use options. In contrast, traditional removable formats are moving into more specialized roles, driven by focused needs like imaging, surveillance, and device-specific applications.”.
While pen drives lead the momentum, removable flash formats are witnessing steady, use-case-driven growth rather than broad-based expansion.
• Micro SD card shipments surge by 12% QoQ, with demand now concentrated in specialized use cases, such as drones, action cameras, and surveillance devices, rather than mainstream smartphone storage.
• SD card shipments rise by 44% QoQ, storage in everyday devices.
“Overall, the market reflects a steady revival driven by practical user needs, evolving device ecosystems, and strong festive-season sales. Dealers and distributors are also proactively building inventory in anticipation of upcoming price fluctuations.” Sharma observed.
Key Insights from CMR:
• Pen Drives: SanDisk leads with an impressive 54% market share in Q3 2025, followed by Lexar at 19% of shipments.
• Micro SD Cards: SanDisk commands an equally impressive 37% market share, with HP in second place at 8% share.
Camera Market: SanDisk continues to be the preferred choice for camera users, commanding a powerful 72% share, with Lexar at 14%.
Capacity Trend:
• Flash Drives: The 32GB capacity remains the top choice, contributing 39% to the market share.
• Micro SD Cards: The 64 GB segment accounts for 31% of the market.
Future Outlook
CMR estimates point to India’s consumer storage market to grow at a steady 6–8% annually in CY2025.
“India’s consumer storage market will continue its upward trajectory, driven by AI-enabled devices, richer content, and evolving device ecosystems. USB pen drives will lead growth, while Micro SD/SD cards remain strong in niche applications. Consumer choices will increasingly focus on speed, reliability, and hybrid storage flexibility. added Bhaskar Negi, Analyst – Industry Intelligence Group (IIG) at CyberMedia Research (CMR).
