• SATA SSDs accounted for 65% of the market, while NVMe SSDs grew 28% sequential.
• External SSDs shipments growth 18% QoQ in Q3 2025.
Gurugram/New Delhi, December 05, 2025. According to the CMR India Consumer SSD Market Review Report for Q3 2025, the India internal SSD market recorded a 1% QoQ growth and 48% Growth YoY in shipments. external SSD shipments surge by 52% YoY in the same period.
According to Mukesh Sharma, Senior Analyst, Industry Intelligence Group (IIG), CyberMedia Research (CMR), “India’s consumer SSD market maintained steady momentum in Q3 2025, with internal SSDs showing stable growth and external SSDs expanding at a healthy pace. NVMe solutions continued to gain traction, while SATA drives remained central to mainstream demand. Growth was supported by rising adoption of AI-enabled PCs, higher SSD content per device, and the transition to newer NAND technologies offering better capacities and performance. Supply remained tight amid broader global demand, leading brands to prioritize strategic allocations. Seasonal retail, gaming, and device upgrade cycles further lifted market sentiment, while margins strengthened due to price improvements and a stronger mix of mid-to-high-end SSDs.”
SSD Flash Market Highlights Q3 2025:
Internal SSD Market: SanDisk maintained the top spot with a 12% share in the internal SSD market, while Crucial secured the second position with 9%, underscoring a closely balanced competitive landscape. Lesser-known brands collectively captured 68% of the market in Q3 2025, highlighting the strong presence of emerging and value-driven players
External SSD Market: SanDisk maintained its leadership with a 63% market share, followed by Samsung in second place with 17% market share.
Looking Ahead
CMR projects that consumer SSD shipments will experience steady growth, with internal SSDs expected to increase by 8% and external SSDs by around 18% by the end of CY 2025.
“India’s consumer SSD market will continue to grow on the back of AI-enabled PCs, richer content creation, and rising data-heavy workloads. NVMe adoption will accelerate further with faster PCIe standards becoming mainstream, while external SSDs gain more relevance among creators and mobile users. With demand remaining high and supply gaps creating price instability, trading activity in the channel is expected to increase. The market will also shift toward higher capacities, improved efficiency, and stronger security features, with expanding adoption across gaming, retail, and AI edge devices driving broader opportunities ahead.”added Bhaskar Negi, Analyst-Industry Intelligence Group (IIG), CyberMedia Research (CMR).
