Gurugram/New Delhi, December 8, 2025: India’s enterprise storage market is entering a phase of renewed acceleration, according to CyberMedia Research’s (CMR) latest India Enterprise Storage Flash and HDD Devices Market Review Report for Q3 2025. The quarter reflected strong structural momentum, even amid shipment fluctuations across categories.
Enterprise SSD (eSSD) shipments grew an exceptional 350% year-on-year, underscoring the rapid shift toward high-performance storage required for AI, analytics, and cloud workloads. On a sequential basis, eSSDs saw a sharp 99% quarter-on-quarter decline, reflecting inventory corrections after a strong Q2 surge. Meanwhile, enterprise HDD (eHDD) shipments declined 39% QoQ and 21% YoY, consistent with the market’s migration toward hybrid and flash-heavy architectures.
“India’s enterprise storage landscape is undergoing a fundamental reset,” said Mukesh Sharma, Senior Analyst, Industry Intelligence Group (IIG), CMR. “Enterprises are scaling up data center capacity in response to exploding data volumes, cloud expansion, and the rise of AI-powered workloads. This is driving parallel demand for high-capacity eHDDs and high-performance eSSDs, as organizations prioritize scalable, secure, and regulatory-compliant storage environments. The shift toward hybrid storage architectures—combining eHDDs for scale and eSSDs for speed—is rapidly becoming the strategic norm for India’s digital-first enterprises.”
Q3 2025 Enterprise Storage Market Highlights
Enterprise HDD Market:
• Western Digital solidified its leadership in the Enterprise HDD market, capturing a dominant 51% market share.
• Seagate followed as the second-largest player with a 30% share.
Enterprise SSD Market: Samsung leads with an impressive 54% market share in Q3 2025, followed by Micron at 28% of shipments.
Future Outlook for eSSD and eHDD
Enterprise SSDs will continue strong growth, supported by cloud expansion and AI-driven workloads. The eSSD market is projected to grow 12–15% YoY in 2025, with NVMe models expected to cross 70% of total shipments.
Enterprise HDDs will remain vital for large-scale storage. Growth will stay moderate at 5–7% YoY, driven by demand for high-capacity 18TB–24TB models, which are expected to contribute 45%+ of shipments in 2025.
“Affordable NVMe SSDs, expanding data centers, and rising AI adoption are reshaping the enterprise storage landscape. Advancements in AI and analytics are boosting performance and efficiency across both SSD and HDD categories, supporting sustained market growth ahead,” added Preet Kaur, Analyst-Industry Intelligence Group (IIG), CyberMedia Research (CMR).
