• NVMe SSD shipments surge 46% YoY, driven by gaming rigs and AI-capable PCs
• SATA SSDs retain dominance with 73% share, while value-focused brands capture 62% of internal SSD shipments
Gurugram/New Delhi, March 16, 2026. India’s consumer SSD market is witnessing a strong upgrade cycle, even as rising memory prices reshape the storage landscape. According to the CyberMedia Research (CMR) India Consumer SSD Market Review Report for Q4 2025, internal SSD shipments grew 13% quarter-on-quarter (QoQ) and 29% year-on-year (YoY), highlighting resilient demand despite sharp NAND price increases. The growth is being driven by capacity upgrades and accelerating adoption of NVMe SSDs, which recorded a 46% YoY surge as gamers, creators, and users upgrading to AI-capable PCs increasingly prioritize faster storage.
However, the market remains under pressure from supply-side dynamics. External SSD shipments declined 57% QoQ and 10% YoY, reflecting pricing volatility and constrained channel availability amid global memory supply shifts.
According to Mukesh Sharma, Senior Analyst, Industry Intelligence Group (IIG), CyberMedia Research (CMR), “India’s consumer SSD market is expanding even as memory pricing pressures intensify. NAND supply is increasingly being directed toward AI and hyperscale deployments globally, tightening availability for consumer segments. Despite this, upgrade demand remains resilient, driven by higher-capacity drives and continued migration toward NVMe as users prioritize speed and performance.”
SSD Flash Market Highlights Q4 2025:
Internal SSD Market
• SATA SSDs retained dominance with a 73% market share, though NVMe adoption continued to accelerate across gaming PCs, creator systems, and high-performance laptops.
• SanDisk and Crucial jointly led the internal SSD segment, each with a 7% market share, reflecting a highly fragmented and competitive market.
• Notably, value-focused brands collectively captured 62% of shipments, highlighting India’s strong price-sensitive consumer dynamics.
External SSD Market
• SanDisk maintained clear leadership with an 81% market share, followed by Samsung with 11% share.
Looking Ahead
CMR projects continued momentum for India’s consumer SSD market. Internal SSD shipments are expected to grow by around 12% in CY2026, while external SSD shipments are forecast to grow nearly 20% as pricing stabilizes and demand from creators and mobile professionals expands.
“Looking ahead, AI-driven memory allocations will continue to influence pricing and supply, but rising adoption of NVMe, higher-capacity drives, and premium external SSDs for creators and professionals will sustain momentum. The market will increasingly pivot toward performance, capacity upgrades, and value optimization as consumers recalibrate to new pricing baselines,” added Bhaskar Negi, Analyst – Industry Intelligence Group (IIG), CMR.
