The newly launched Apple iPad Air as well as Apple iPad Mini Series helped Apple improve on its market share by a good 5% as compared to last quarter while shipments for Lava also registered an impressive growth.

During 2Q 2019, new models were launched by Samsung and iBall. The Samsung Galaxy Tab A 10.1 2019, with a starting price of INR 14,999, could potentially contribute to an increase in Samsung’s share in price band of INR 10,000-20,000.

“Interestingly, 56% new launches in the 1st half of 2019 were LTE devices. Lenovo topped the 4G tablets, followed by Samsung and iBall. With some new tablet launches lined up, Lenovo would aim to consolidate its leadership. The overall tablet market is also primed for growth on the back of the festive season, signaling a positive trend for not just B2B market, but also, the retail segment,” added Menka Kumari, Analyst-IIG, CyberMedia Research.

Future Outlook

H1 2019 declined by 18% as compared to H2 2018. However, going forward, the market share for 4G tablets will potentially register a healthy growth of 11% in CY19, compared to a year ago. Hospitality, education, and food delivery markets were the key drivers for tablets.

“The recent launch of Samsung Galaxy Note 10 Plus as well as the impending launch of Samsung Galaxy Fold will be a significant trend to take note of. While only some early adopters will embrace the Fold, the future of tablet market will hit an inflection point when foldable devices, such as the Galaxy Fold go mainstream,” added Kanika.