• Over 90% of Electric Vehicle sales were equipped with smart connected features.
• Advanced Driving Assistance Systems (ADAS) have rapidly expanded by >350% YoY.

New Delhi/Gurugram, 21 August 2023:  According to CyberMedia Research (CMR)’s India Passenger Vehicle Report for Q2 2023 released today, powertrain shifts are accelerating, with electric vehicle (EV) growth exceeding 120% and Hybrid Powertrain Vehicles surging >400%. Advanced Driving Assistance Systems (ADAS) have rapidly expanded by >350% YoY. The adoption of Connected and Digital Cockpit features continues to gain steady traction in passenger vehicles, surpassing 60%.

According to John Martin, Senior Analyst-Smart Mobility Practice, CMR, “Consumer confidence and uptake of vehicles with connectivity and smart features continue to gain traction. Automotive OEMs are focused on introducing electric vehicles with Level 2 advanced driver assistance systems (ADAS) that include helpful features like adaptive cruise control, lane centering, and automated lane changes. Additionally, the use of intelligent and connected cockpits within vehicles is on the rise. These advancements are not only enhancing consumer safety but also promoting intelligent mobility and environmental sustainability. They are actively contributing to a future that’s both smarter and safer for our planet.”

Q2 CY2023: Market Highlights

The surge in electric vehicle adoption was driven by the introduction of new affordable models, including, for instance,  MG Comet EV from MG Motors.

The remarkable growth in Hybrid vehicle demand was driven by  OEMs, including Toyota Kirloskar, Maruti Suzuki, and Honda Motors.

Over 90% of Electric Vehicle sales in Q2 2023 were equipped with smart connected features, and Digital Cockpits adorned around 15% of hybrid vehicles.

Future Market Outlook

By the end of 2023, CyberMedia Research (CMR) estimates posit over 5% of Passenger Vehicles to be fully electric and equipped with ADAS features. Advanced connectivity and digital cockpit functionalities are projected to capture a 40% market share.

” Looking ahead to the close of 2023, CMR foresees a notable adoption of ADAS features in Passenger Vehicles. A significant portion of these vehicles is expected to be fully electric, embracing the benefits of ADAS technology. Moreover, advanced connectivity and digital cockpit functionalities are poised to secure a substantial market share. These advancements indicate a promising trend toward smarter and safer driving experiences,” added John.

About the CMR India PV Technology Report

The CMR India PV Technology Report from the CMR Smart Mobility Practice provides technological and market evolution trends in the PV market in India, with a focus on mapping the value chain, analysis on market dynamics and performance of key market players.

Key definitions

Electric Passenger Vehicles (EPV) are the sub-segment of the Passenger segment, where instead of Internal Combustion Engines used in conventional vehicles, an electric motor is used which power the wheels. The energy is stored in battery packs rather than fuel tanks.

Digital Cockpits are cars with multifunctional display screens, allowing passengers to fully connect with the vehicle. It has replaced the old and traditional conventional instrument cluster with a dashboard filled with physical buttons.  

Advanced driver-assistance systems (ADAS) are electronic systems in a vehicle that use advanced technologies to assist the driver.